Matt Tolbert Email & Phone Number

Greenville, SC, US

Mclean, Virginia, United States

• As a Service and Customer Experience Designer, I lead the strategic design and implementation of PuckBoard 2.0, a scalable product innovation used by the US Air Force. My role focuses on designing user-centered.
• Developed the strategy, information architecture, and RBAC structure for PuckBoard 2.0, allowing the user base to scale to over 100,000.
• Co-led the implementation of a Material UI-based design system, improving efficiency and consistency across product teams.
• Managed design-to-development handoffs using Figma, Jira, and Storybook, reducing delays and improving workflow.
• Conducted user research and usability testing, creating personas and user journeys to drive improvements.
• Built and implemented key product metrics to inform feature development and optimize the user experience.

Greenville, SC

• New Covenant Christian Fellowship WebsiteResponsibilities:
• Redesigned the church website to improve user experience and mobile accessibility using Bootstrap.
• Implemented a streamlined online booking and event registration system for services and events.
• Created digital assets and crafted strategic messaging to align with the church’s mission.
• Managed and updated the website using a CMS, ensuring scalability and ease of use.
• Conducted UX research to gather insights and improve the overall user experience.Key Takeaways:

United States

• Responsibilities:
• Co-founded a startup and collaborated with product founders to design and develop the first version of a network and inventory management system for enterprise users.
• Conducted user research through interviews and usability testing to identify challenges and ensure the product met diverse user needs.
• Designed a user-friendly interface that improved workflows and usability for both technical and non-technical users.
• Worked closely with engineers during prototyping and development, ensuring design iterations aligned with user feedback.
• Developed personas and journey maps to create a more personalized user experience tailored to different roles.Key Takeaways:

Anderson, SC

• Responsibilities:
• Developed and taught curriculum for courses in Graphic Design, Digital Imaging, and Illustration, focusing on design principles, user-centered approaches, and iterative problem-solving.
• Instructed over 150 university students across all academic levels, helping them develop skills in industry-standard design software such as Illustrator, Photoshop, and InDesign.
• Created 50+ presentations, projects, and assessment tools that emphasized visual hierarchy, design research, and real-world applications of design thinking.
• Lectured and demonstrated key concepts such as best design practices, user-centered design, and the use of personas, preparing students to solve complex design problems.
• Guided students through an iterative design process, providing feedback and mentorship to help them refine their design solutions in response to user needs.

Piedmont, SC

• Responsibilities:
• Created and delivered 300+ presentations using Adobe Creative Suite, Keynote, and other tools, developing both traditional and digital art skills with a focus on user-centered design principles.
• Provided mentorship and career guidance to over 2,000 students, developing their skills in creative problem-solving, design thinking, and digital media.
• Managed the end-to-end production of the school yearbook for 11+ years, acting as a project manager overseeing design, content creation, photography, and stakeholder engagement throughout a 9-month production schedule.
• Developed unique branding, style guides, and icon sets for each yearbook, strategically aligning design and user engagement with business goals, while managing a $50-70K budget and increasing sales annually.
• Utilized UX research techniques such as surveys and interviews to continuously improve the yearbook experience, ensuring it aligned with the needs of students and stakeholders.

Remote, Greenville, SC

• Responsibilities:
• Designed the physical layout and user experience for the New Balance NYC Marathon Expo at the Javits Center, overseeing the design of 60,000 sq ft of event space, which was experienced by over 100,000 attendees.
• Collaborated as a concept artist, graphic designer, and illustrator to develop the visual experience, guiding attendees through key areas such as registration, wayfinding, and retail spaces.
• Utilized design thinking, design sprints, and agile methodology to refine research and enhance user experiences, ensuring a seamless and engaging flow from entry to exit.
• Conducted comprehensive user research, including interviews, surveys, competitive audits, and persona development, to inform the design and layout of the event.
• Developed rapid prototypes for experiential design, wayfinding, and retail presentations, ensuring that the design met both user needs and business goals.

Master Of Fine Arts (M.F.A.), Illustration, 3.75 Gpa, Cum Laude

Bachelor Of Arts (B.A.), Art Teacher Education, 3.9 Gpa, Summa Cum Laude