As the Head of Digital Marketing at incehesap.com, my responsibility is to develop and execute the digital marketing strategy aimed at increasing brand awareness and sales performance. Leading a team of 12 digital marketing professionals, and together we carry out activities on SEM, SEO, CRM, email, SMS, social media, influencer and content marketing channels.Key Responsibilities:- Develop and execute the overall digital marketing strategy to achieve business goals and objectives.- Manage a team of digital marketers to ensure that all campaigns are executed on time and within budget.- Analyze data and make recommendations to optimize campaigns and improve ROAS and ROI.- Manage the digital marketing budget to ensure cost-effectiveness.- Collaborate with other departments, such as category, brand management, import management, IT, and customer support, to align digital marketing strategy with overall business goals.- Ensure compliance with relevant regulations, such as KVKK (GDPR in Türkiye) and Turkish Commercial Code, and implement best practices.- Stay up-to-date with the latest trends and best practices in digital marketing to stay ahead of the competition.

As the Content Manager at incehesap.com, a leading e-commerce company in the consumer electronics industry in Turkey, I managed a team of four talented editors responsible for creating and optimizing written content on our website, including blogs, product descriptions, and landing pages. Additionally, my team and I developed compelling content for other digital marketing channels such as SEM, social media, email, and SMS.Our approach to content creation prioritized user experience, engagement, and SEO to ensure that our content resonated with our target audience and drove measurable results for the company. As a result of our efforts, we were able to support the company's growth and success in the highly competitive e-commerce market.

As a Digital Marketing Specialist at joker.com.tr, I played a key role in driving traffic and sales across all of the company's channels, including the 100+ retail stores and online platforms. My responsibilities included managing SEO, SEM, performance marketing, and email marketing campaigns, as well as collaborating with digital marketing agencies to optimize results. Additionally, I helped to develop and implement an omnichannel marketing strategy that aimed to create a seamless customer experience across all touchpoints. I contributed to the company's growth and success in the highly competitive e-commerce and retail markets.

As a Copywriter at joker.com.tr, the second-largest e-commerce company in the mother and baby products retailing industry in Turkey, I was responsible for creating engaging content for both online and offline marketing campaigns. One of my key accomplishments was launching Joker Blog on WordPress, which quickly became a major marketing channel for the company. I wrote targeted blog posts focused on specific keywords and topics to increase the company's online visibility and attract new customers.

As a Content Editor at Protel Bilgisayar A.Ş., I was responsible for managing the content production processes for both digital and print channels, such as brochures, catalogs, and industry trade fair materials. I worked closely with the marketing team to develop engaging content for Protel’s website and social media channels, focusing on promoting Oracle-based hospitality software solutions. I ensured that all content was tailored to the target audience and aligned with the company’s marketing strategy. By analyzing customer feedback and traffic data, I refined content strategies to improve both user engagement and overall effectiveness.

At Protel Bilgisayar A.Ş., Oracle's partner in Turkey that specializes in providing software solutions for the restaurant and hotel industries, I contributed to the creation and editing of various digital content. My responsibilities included producing SEO-optimized content for the website, such as blog posts and product descriptions, and writing creative copy for online advertisements and newsletters. Additionally, I supported Protel's marketing efforts by ensuring that the content aligned with both customer needs and the company's business goals. I also analyzed content performance data to provide actionable insights that improved engagement and conversion rates.