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A collaborative, consensus-driven leader and accomplished marketing professional across brand management, product development, strategy, client relations, research, communications and media planning, I have broad business expertise in guiding, operating, and effecting change at a senior level within Advertising and PR in the Food & Beverage industry. Recognized as a creative problem solver with keen insight, high energy and a strategic focus, I have a proven ability to develop and execute innovative marketing planning frameworks that outperform in the marketplace.Having built up progressive and diverse corporate experience as a Director and an Independent Consultant, I bring a unique blend of commercial awareness, financial adeptness, and business acumen, and have extensive experience across all business functions that enables me to lead marketing efforts at board level.With a proven track record of bringing together high-performing, cross-functional teams to achieve mutual goals, I am an emotionally intelligent leader who takes pride from the success of all under my leadership.Skilled in leveraging various marketing platforms and tactics to elevate a brand’s awareness, I have cultivated a portfolio of successful marketing campaigns that exceed targets, metrics, and objectives.I am now looking to secure additional consultant work and board-level opportunities with rapid-growth companies across the Food & Beverages industry.Areas of Expertise: Strategic Planning | Marketing Campaigns | PR & AdvertisingProject Management | Leadership | Social Media| Product Development | Budgeting | Board Engagement | Digital Marketing |Marketing Analysis | Experiential Marketing | Fundraising | B2B & Consumer MarketingConnect with me on LinkedIn or:📩 tompayne1011@gmail.com☎️ +1 (603) 252-9902
Newly Weds Foods
View- Website:
- newlywedsfoods.com
- Employees:
- 2013
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Senior Marketing ManagerNewly Weds FoodsChicago, Il, Us -
Marketing ManagerNewly Weds Foods Jun 2022 - PresentChicago, Illinois, United StatesI provide data and analysis on food and flavor trends for foodservice, retail and food manufacturing to guide new product introductions and menu development. I also conduct engaging educational presentations on a wide range of culinary topics and global cuisine types. -
PartnerGrindstone Sales & Marketing Aug 2017 - PresentGreater Chicago AreaTailored to small and medium-sized firms, I provide marketing strategy, promotion planning, communications and media planning consultancy services.
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Director Of Marketing & CommunicationsHodgson Mill 2017 - 2019Greater Chicago AreaAs the Director of Marketing & Communications, I held accountability for the development of a marketing, messaging and media planning framework, which encompassed:➪ In-store and outside media, the creation and implementation of a marketing and PR strategy for Hodgson Mill’s grocery division➪ Collaboration on launch of new products across grocery, B2B, and D2C channels➪ Management of in-house creative team and external creative/agency partners
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Director Of MarketingKing Arthur Baking Company 2007 - 2017During my 10-year tenure with the King Arthur Baking Company, I led a cross-functional team of marketing, communication, education, and creative professionals with responsibility for the direction of the $85m wholesale grocery and B2B divisions’ marketing and advertising campaigns.Key Achievements & Responsibilities:➪ Managed a $3m marketing budget and retained significant advertising/creative agency partnerships➪ Held oversight for the planning and negotiation of all paid media schedules; directed corporate PR efforts➪ Launched Sift Magazine, a national baking special interest publication➪ Grew U.S. HH penetration by 26% which facilitated a 210% sales increase and unit share growth across both new and existing markets➪ Designed and executed experimental marketing research projects, leading to the launch of several successful new products, including the KA gluten-free product line which is now considered a leading brand in several categories
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Director Of Marketing CommunicationsClabber Girl Corporation 2000 - 2007Key Achievements & Responsibilities:➪ Improved effectiveness of sales force through sales data analytics and interpretation of 52 US markets➪ From corporate communications (advertising, PR, sales literature, newsletters) to management of the design and content of all company websites, launch of new products domestic & international, development of new and redesigned product packaging, and P&L management for three $50m corporate divisions, I played an integral part in the creation of marketing plans and management of all aspects of corporate and consumer marketing.
Tom Payne Skills
Tom Payne Education Details
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Marketing; International Business -
Slavic Linguistics -
Foreign Languages
Frequently Asked Questions about Tom Payne
What company does Tom Payne work for?
Tom Payne works for Newly Weds Foods
What is Tom Payne's role at the current company?
Tom Payne's current role is Senior Marketing Manager.
What is Tom Payne's email address?
Tom Payne's email address is tp****@****aol.com
What is Tom Payne's direct phone number?
Tom Payne's direct phone number is +180264*****
What schools did Tom Payne attend?
Tom Payne attended Gies College Of Business - University Of Illinois Urbana-Champaign, University Of Illinois At Urbana-Champaign, Northern Illinois University.
What skills is Tom Payne known for?
Tom Payne has skills like Email Marketing, Marketing, Social Media Marketing, Social Media, Food, Marketing Strategy, Purchasing, Marketing Communications, Market Research, Project Management, Fundraising, Product Marketing.
Who are Tom Payne's colleagues?
Tom Payne's colleagues are Dennis Baxter, Ricardo Garcia, Susan Collins, Lukasz Wozniak, Youare Aplonker, Ajay Patel, Norberto Aleman.
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