- Brand Management: I've overseen multiple large-scale rebranding projects, including integration work for several companies that have been acquired by Icomera.- Graphic Design: I've designed full portfolios of new branded marketing assets, as well as overseeing the build and launch of new core videos and several website refresh projects.- PR: I manage a database of relevant contacts, write press releases and organise outreach.- Copywriting / Editing: I write all manner of content for both online and offline use: Website texts, brochures, articles, newsletters, product sheets, press releases, case studies etc.- Content Planning & Creation: Long-term planning to align the content calendar with the company’s vision. I play a hands-on role in content creation, from text through to design.- Tradeshow Management: I manage the organisation of multiple International tradeshows each year: Stand artwork design, furniture booking, organising staff attendees etc.- Newsletter Management: Help maintain a contact list of industry and press contacts. Send newsletters and press releases to this list, and report/optimise future campaigns based on the results.

- Managed the production of all marketing materials (Text, Design, Press, Brand Collaborations and PPC). - Co-ordinated the tasks of 7 in-house staff (Marketing Assistant, Photographer, Copywriter, 3 Designers and a PR Manager). Additionally, organised work for and feed-backed 3 Agency Designers and a Video Editor.- Prepared concepts for new product launches and brand campaigns. Established and enforced communication guidelines for other team members.- Arranged the timing of each marketing project to ensure effective communication across online, retail and press channels. This included preparing and overseeing the launch of 4 successful Kickstarter campaigns, 2 of which raised over $1 million in sales. - Sent email newsletters to an International list of over 100,000 contacts. Analysed open and click rates and optimised campaigns using segmentation and targeted promotions.- Managed PPC campaigns in Google Adwords and Facebook. Generated daily and monthly reports and performed edits to improve results. - Kept a global overview of all marketing co-operations run with other brands and individuals - Reported monthly on this and pushed to improve future collaborations.- Streamlined and strengthened PR routines. Launched a new PR management tool for organising PR contacts securely, sending out press releases and monitoring press list engagement. Generated reports on press features for new product launches. - Wrote newsletters, magazine articles, website texts, press releases and book texts; proof-read and edited the texts prepared by other team members. Ensured that communication was always coherent, clear and persuasive across all channels.

* Wrote newsletter texts, website texts and magazine articles.* Managed the tasks of an in-house Copywriter and provided feedback on their work.* Produced concepts for newsletters and other online marketing campaigns.