USA Manufacturing, Wholesale & Import

➤ Led cross-functional teams in ideation, conceptualization, development, and launch of innovative consumer products.➤ Supported the IKE's Armor brand consisting of weed and site fabrics and frost protection totaling 38 SKUs.➤ Collaborated with external partners, suppliers, and vendors to ensure timely and cost-effective product development.➤ Developed and managed sales budgets, forecasts, and performance metrics to ensure revenue goals were delivered.➤ Built and maintained strong relationships with key stakeholders to facilitate effective communication and coordination.➤ Defined and tracked KPIs related to product success for sales performance, customer satisfaction, and product reliability.➤ Fostered a customer-centric approach within the team and oversaw the entire product lifecycle from ideation to launch.➤ Encouraged the development of quality, innovative products that resonated with and addressed the needs of consumers.➤ Analyzed market feedback, customer insights, and performance data to identify areas for product improvements.➤ Directed and mentored sales managers, inside sales, and creative teams to foster a culture of productivity and creativity.

➤ Established and nurtured robust relationships with Lowe's, The Home Depot, and Walmart as the primary point of contact.➤ Crafted precise and timely sales forecasts by incorporating historical data, market trends, and updated RMM demand.➤ Made informed business decisions by dissecting P&L statements, optimizing Heartlands' financial standing.➤ Monitored and maintained financial performance, consistently achieving targets for revenue, profitability, and growth.➤ Collaborated with cross-functional teams to ensure accurate product delivery aligned with customer expectations.➤ Fostered working relationships with Regional Merchandise Managers, Divisional Merchandise Manager, and Merchants.➤ Implemented coordination strategies to ensure the precise delivery and availability of products, meeting customer demands.➤ Successfully enhanced Heartlands' financial position through comprehensive analysis and strategic decision-making.

➤ Served as team lead for Walmart, Lowe's, Tractor Supply Company, Meijer, Hannaford, and Food Lion accounts.➤ Introduced Lowe's outdoor solution center with packet seed, seed tape, and seed starting kits for a 20% YoY increase.➤ Provided Meijer with a 2020 incremental 12' Solution Center including 12' of inline space to achieve $400K in sales.➤ Planned national promotional plans and sales strategies that led to an average of 10% increase in sales volume YoY.➤ Developed quarterly/monthly programing with key accounts while staying within budget to achieve high-profit margins.➤ Served as a direct contact for key national accounts across all channels and worked closely with broker networks.➤ Worked with buyers to secure desirable SRP for their demographics while maintaining budgets and profit margin goals.➤ Set up programming for tradeshows and industry events as well as executed national tradeshows and sales meetings.➤ Built lasting relationships with buyers to grow the strength of their POGs and educate them on the category as a whole.➤ Secured and executed annual meetings for POG resets and plug/play annual reviews with the gardening sector.➤ Reviewed all sunken costs to ensure brand success during programming and for specific times during the year.

➤ Worked and collaborated within all facets of the Lowe's organization including MVP, MDs, MMs, Merchandisers, Replenishment Specialists, Inventory Specialists, Inventory Planners, Brand Marketing and Category Marketing.➤ Restructured sales organization, processes, and strategies to expand distribution in big box, mass, and grocery retailers.➤ Led strategy and implementation to transition the traditional transaction-driven business to a new partner-focused model.➤ Drove Schultz and Garden Safe successful re-launch encompassing over 45 items across 6 categories for 2013 and 2014.➤ Provided team leadership to drive profitability, growth, and direction for all sales activity within the national market.➤ Developed annual business plans including objectives and strategies to attain sales goals with 7% YoY growth.➤ Implemented sales and marketing strategies to achieve maximum profitability and productivity in line with objectives.➤ Worked trade to build relationships, performed cold calls, and closed new distribution with an 80% conversion rate.➤ Prepared action plans by individuals as well as by team to ensure focused activity and exceed set performance goals.➤ Conducted one-on-one reviews with sales reps to build effective communication and understand development needs.➤ Leveraged executive, industry marketing, and alliance partnerships to expand and strengthen client relationships.

➤ Vice President, Sales & Marketing – Hines Horticulture (NASDAQ), Irvine, CA – 05/2008 to 09/2009➤ Lowe's National Sales Director – Hines Horticulture (NASDAQ), Irvine, CA – 05/2007 to 05/2008➤ Business Director – United Industries/Spectrum Brands (NYSE), St. Louis, MO – 01/2005 to 05/2007➤ Business Manager – United Industries/Spectrum Brands (NYSE), St. Louis, MO – 03/2003 to 01/2005➤ Marketing Manager – United Industries/Spectrum Brands (NYSE), St. Louis, MO – 11/2002 to 03/2003➤ Director of Production and Inventory – Stacy's Greenhouses, Inc., York, SC – 2001 to 2002➤ Product Manager, Brand Manager, and Channel Marketing Manager – Pursell Industries, Inc., Birmingham, AL – 1999 to 2001➤ Owner/President – Plantation Nursery, Inc., Huntsville, AL – 1993 to 1999➤ Owner/President – Webb Nursery Company, Huntsville, AL – 1986 to 1999