Tom Benton Email & Phone Number

A senior executive with successes in both commercial & nonprofit environments, including: • Extensive experience in Association Management, Marketing, Data Analytics/Management, Membership Management, Business Operations, P&L Management, Government Affairs• A Broad network of senior business and marketing leaders in commercial and nonprofit organizations throughout the US + government affairs professionals in Washington DC• Boards of Directors - experience as a member of Boards + reporting to and managing Boards• Leadership roles at AOL, Data & Marketing Association/Direct Marketing Association, Marketing Edge, Rodale Press, Xerox• Seeking full time or interim, fractional, advisory, and Board opportunities.I am the former CEO of the Data & Marketing Association (now a division of the Association of National Advertisers). At DMA, I fostered the responsible use of data and technology to drive growth by building strong brands that established lasting customer relationships based on a virtuous circle of Truth, Results, and Trust. My focus was on Customer Convenience, Customer Privacy, and Customer Value. By using data, technology, and media responsibly, our DMA members marketed:- Directly to Consumers (D2C)- Directly to Businesses (D2B)- and in the nonprofit space, Directly to Donors (D2D).I enjoy working with both nonprofit and commercial organizations at various stages of development. I believe that success begins with a passion for the cause, product, or service designed to improve lives. I assess and build leadership teams that are excited about their work and enjoy working in a culture that fosters mutual respect and constructive conflict while perpetually challenging the status quo in search of improvement.Before joining DMA, I spent several years as a personal financial consultant and charity worker with a purpose beyond profit. In addition to helping individuals and businesses, I was a Board member at Helping Children Worldwide, a nonprofit organization that founded The Child Rescue Center and Mercy Hospital in Bo, Sierra Leone.Before that, I was SVP, Marketing Analysis, CFO of the Media Division, and Advisor to the Vice-Chairman at America Online, where I built and ran AOL Marketing's campaign analysis, financial planning, and business intelligence functions. During my 7-year tenure at AOL, membership grew from 3 million to over 30 million.Board Experience: Data & Marketing Association, Marketing EDGE, Helping Children Worldwide. As CEO of DMA, presided over Nonprofit Federation and Email Experience Council Boards.

Listed skills include Analytics, Strategic Planning, Strategic Partnerships, Customer Acquisition, and 17 others.