Tom Bills

Tom Bills Email and Phone Number

Head of Partnerships @ Posca Hydrate
Hilversum, NH, NL
Tom Bills's Location
Hilversum, North Holland, Netherlands, Netherlands
Tom Bills's Contact Details

Tom Bills personal email

n/a
About Tom Bills

A senior sports marketing and partner specialist that has worked client, rights holder, and agency side with extensive Australian and international experience across global brands (Hilton Hotels, Vodafone and Lion) across multiple industries including FMCG, Hospitality, and Telco.A creative thinker with a proven track record of delivering commercial returns, building brands, and leading high performing and engaged teams. An exceptional communicator with strong leadership, collaboration, stakeholder, presentation and influencing skills. Results focused team player with the ability to foster individual and collective creativity.An experienced negotiator with great commercial acumen and is accomplished at leading high-profile contractual discussions. Has an in-depth understanding of sports, entertainment brand partnerships and talent as vehicles for brand engagement with consumer and business audiences. Have partnered with some of the biggest names in Australian sport and culture including the Australian Cricket Team, Australian Rugby Team, Australian Grand Prix, NSW and QLD State of Origin Teams, Melbourne Cup, Australian Open Tennis, multiple Australian Rules / Rugby League Clubs, Splendour in the Grass / Falls music festivals and Mardi Gras and World Pride. Previously worked for Hilton Hotels sponsorship of the McLaren F 1 Team and The Rugby Premiership, as well as for Athletics Australia.Recognised strengths and experience in:- External and internal relationship building- Contract negotiation- Development of brand and business sponsorship strategies- Through the line leverage programs and activation- Leading direct and cross functional teams- Business to business revenue delivery -Media sales- broad exeperience across media, communications, creative development & data acquisition

Tom Bills's Current Company Details
Posca Hydrate

Posca Hydrate

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Head of Partnerships
Hilversum, NH, NL
Website:
poscahydrate.com
Employees:
14
Tom Bills Work Experience Details
  • Posca Hydrate
    Head Of Partnerships
    Posca Hydrate
    Hilversum, Nh, Nl
  • Lion
    Head Of Partnerships
    Lion Jan 2020 - Jun 2023
    Sydney, Australia
    Proudly lead a high performing team that is responsible for hunting, securing, managing, and bringing to life the most meaningful partnerships in Australia to ensure Lion’s outstanding portfolio of iconic brands such as XXXX, Tooheys, James Squires, Furphy, Little Creatures plus international partnered brands such as Heineken, White Claw and Guinness continue to be culturally relevant and loved by consumers. Responsible for driving connection between consumers and our brands via 15 plus… Show more Proudly lead a high performing team that is responsible for hunting, securing, managing, and bringing to life the most meaningful partnerships in Australia to ensure Lion’s outstanding portfolio of iconic brands such as XXXX, Tooheys, James Squires, Furphy, Little Creatures plus international partnered brands such as Heineken, White Claw and Guinness continue to be culturally relevant and loved by consumers. Responsible for driving connection between consumers and our brands via 15 plus national sponsorship and partnership. I’ve successfully driven positive change in developing and executing a multi-brand portfolio sponsorship strategy that is culturally relevant and aligned to business ambition. The current partnership portfolio covers a broad range of sport, music, lifestyle and more recently brand to brand collaborations, some highlights include: NSW and QLD State of Origin Team (Highest rating TV audience in Aus TV), Australian Grand Prix, Melbourne Cup, 4 Australian Football Teams (Men and Women), 3 Australian Rugby League Teams, 2 of the biggest music festivals in Aus (Splendour in the Grass and Falls), Mardi Gras / World Pride and City 2 Surf. Show less
  • Lion
    National Brand Sponsorship And Partnerships Manager
    Lion Dec 2017 - Dec 2019
    Sydney, Australia
    Drive the Partnerships and Experiential strategy across the Lion portfolio. Lead all aspects of maximising brand connection between consumers via partnerships including Cricket Australia, QRL (XXXX), NSWRL Blues (Tooheys New) Australian GP with Heineken, VRC (Furphy) and Secret Sounds with Bryon Bay.
  • Lion
    Brand Manager - Tooheys And Classic Brands / 5 Seeds Cider
    Lion Jul 2015 - Nov 2017
    Sydney, Australia
    Developing and execution of brand strategy and plans Developing and implementation of key brand activities such as advertising, innovation, sponsorship leverage and promotions and digital
  • Lion
    Brand Sponorship Manager
    Lion Mar 2012 - Jul 2015
    Sydney, Australia
    Lead and support development of brand sponsorship strategies to deliver brand & business goalsTranslate brand ideas into best in class sponsorship initiatives Develop relationships, lead negotiations and reviews with leading national sponsorship propertiesWork with brand teams to build leverage programs including advertising, promotions, PR & digital elementsPartner with internal stakeholders - Brand, Legal, ER, Commercial and State teams to enable market place outcomes
  • Right Formula
    Senior Partnership Manager
    Right Formula Nov 2009 - Jul 2012
    London, United Kingdom
    Manage Hilton Hotel’s sponsorship with Premiership Rugby. Support the management of Hilton’s Vodafone McLaren Mercedes Formula 1 sponsorship.Maximise ROI of the sponsorship by working with the rights holder, 12 Premiership Rugby clubs, supporters, co-sponsors and global sales teams to drive revenue for Hilton properties.Develop media / PR strategy to maximise media value and drive awareness of the sponsorships.Develop and deliver profitable business opportunities for new… Show more Manage Hilton Hotel’s sponsorship with Premiership Rugby. Support the management of Hilton’s Vodafone McLaren Mercedes Formula 1 sponsorship.Maximise ROI of the sponsorship by working with the rights holder, 12 Premiership Rugby clubs, supporters, co-sponsors and global sales teams to drive revenue for Hilton properties.Develop media / PR strategy to maximise media value and drive awareness of the sponsorships.Develop and deliver profitable business opportunities for new and existing clients. Show less
  • Jcdecaux
    Senior Business Development Manager
    Jcdecaux Nov 2008 - Nov 2009
    London, United Kingdom
    Manage relationships with media agencies to drive sales revenue.
  • Vodafone Hutchison Australia
    Sponsorship & Business Development Manager (Contract)
    Vodafone Hutchison Australia Nov 2007 - Apr 2008
    Sydney, Australia
    Leveraged Vodafone’s sponsorship portfolio (rugby, AFL, motor racing and music) to engage customers and build brand preference for Vodafone.Developed and delivered Australian Rugby Union Wallabies sponsorship activation programs.Managed agencies to deliver sports content for Vodafone live! Infotainment.
  • Eye
    National Sales Manager
    Eye 2004 - 2007
    Sydney, Australia
    Led a team of 6 to launch a new media product, ‘Eye Study’, into Australian and New Zealand (ANZ) universities Drive revenue and increase gross margin across the business
  • Adshel
    Sales Executive
    Adshel Sep 2002 - Mar 2004
    Partnership management and B2B revenue management
  • Athletics Australia
    Sponsorship & Marketing Executive
    Athletics Australia Jan 2002 - Sep 2003
    Melbourne, Australia
    Managed and leveraged key sponsors including Telstra, New Balance, Qantas and Accor.Developed creative sponsorship activation solutions and sponsorship proposals.Developed and implemented the marketing, media and PR strategy.

Tom Bills Skills

Brand Development Brand Management Sponsorship Marketing Sponsorship Activation Partnership Marketing Contract Negotiation Benefits Negotiation Media Sales Marketing

Tom Bills Education Details

Frequently Asked Questions about Tom Bills

What company does Tom Bills work for?

Tom Bills works for Posca Hydrate

What is Tom Bills's role at the current company?

Tom Bills's current role is Head of Partnerships.

What is Tom Bills's email address?

Tom Bills's email address is to****@****nco.com

What schools did Tom Bills attend?

Tom Bills attended Unsw, University Of New South Wales, The Friends School Hobart, Stewarts Melville College, Edinburgh.

What skills is Tom Bills known for?

Tom Bills has skills like Brand Development, Brand Management, Sponsorship Marketing, Sponsorship Activation, Partnership Marketing, Contract Negotiation, Benefits Negotiation, Media Sales, Marketing.

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