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Tom Bills Email & Phone Number
Head of Partnerships
at
Posca Hydrate
1 work email found
@poscahydrate.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Partnerships
Location
Hilversum, North Holland, Netherlands
Company size
Who is Tom Bills? Overview
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Quick answer
Tom Bills is listed as Head of Partnerships at Posca Hydrate, a with 14 employees, based in Hilversum, North Holland, Netherlands. AeroLeads shows a work email signal at poscahydrate.com and a matched LinkedIn profile for Tom Bills.
Tom Bills previously worked as Head of Partnerships at Lion and National Brand Sponsorship and Partnerships Manager at Lion. Tom Bills holds Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General from Unsw.
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Email format at Posca Hydrate
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{first}.{last}@poscahydrate.com
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Profile bio
About Tom Bills
A senior sports marketing and partner specialist that has worked client, rights holder, and agency side with extensive Australian and international experience across global brands (Hilton Hotels, Vodafone and Lion) across multiple industries including FMCG, Hospitality, and Telco.A creative thinker with a proven track record of delivering commercial returns, building brands, and leading high performing and engaged teams. An exceptional communicator with strong leadership, collaboration, stakeholder, presentation and influencing skills. Results focused team player with the ability to foster individual and collective creativity.An experienced negotiator with great commercial acumen and is accomplished at leading high-profile contractual discussions. Has an in-depth understanding of sports, entertainment brand partnerships and talent as vehicles for brand engagement with consumer and business audiences. Have partnered with some of the biggest names in Australian sport and culture including the Australian Cricket Team, Australian Rugby Team, Australian Grand Prix, NSW and QLD State of Origin Teams, Melbourne Cup, Australian Open Tennis, multiple Australian Rules / Rugby League Clubs, Splendour in the Grass / Falls music festivals and Mardi Gras and World Pride. Previously worked for Hilton Hotels sponsorship of the McLaren F 1 Team and The Rugby Premiership, as well as for Athletics Australia.Recognised strengths and experience in:- External and internal relationship building- Contract negotiation- Development of brand and business sponsorship strategies- Through the line leverage programs and activation- Leading direct and cross functional teams- Business to business revenue delivery -Media sales- broad exeperience across media, communications, creative development & data acquisition
Listed skills include Brand Development, Brand Management, Sponsorship Marketing, Sponsorship Activation, and 5 others.
Current workplace
Tom Bills's current company
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Posca Hydrate
11 roles · 23 years
Tom Bills work experience
A career timeline built from the work history available for this profile.
Head Of Partnerships
Proudly lead a high performing team that is responsible for hunting, securing, managing, and bringing to life the most meaningful partnerships in Australia to ensure Lion’s outstanding portfolio of iconic brands such as XXXX, Tooheys, James Squires, Furphy, Little Creatures plus international partnered brands such as Heineken, White Claw and Guinness continue to be culturally relevant and loved by consumers. Responsible for driving connection between consumers and our brands via 15 plus… Show more Proudly lead a high performing team that is responsible for hunting, securing, managing, and bringing to life the most meaningful partnerships in Australia to ensure Lion’s outstanding portfolio of iconic brands such as XXXX, Tooheys, James Squires, Furphy, Little Creatures plus international partnered brands such as Heineken, White Claw and Guinness continue to be culturally relevant and loved by consumers. Responsible for driving connection between consumers and our brands via 15 plus national sponsorship and partnership. I’ve successfully driven positive change in developing and executing a multi-brand portfolio sponsorship strategy that is culturally relevant and aligned to business ambition. The current partnership portfolio covers a broad range of sport, music, lifestyle and more recently brand to brand collaborations, some highlights include: NSW and QLD State of Origin Team (Highest rating TV audience in Aus TV), Australian Grand Prix, Melbourne Cup, 4 Australian Football Teams (Men and Women), 3 Australian Rugby League Teams, 2 of the biggest music festivals in Aus (Splendour in the Grass and Falls), Mardi Gras / World Pride and City 2 Surf. Show less
Jan 2020 - Jun 2023
National Brand Sponsorship And Partnerships Manager
Drive the Partnerships and Experiential strategy across the Lion portfolio. Lead all aspects of maximising brand connection between consumers via partnerships including Cricket Australia, QRL (XXXX), NSWRL Blues (Tooheys New) Australian GP with Heineken, VRC (Furphy) and Secret Sounds with Bryon Bay.
Dec 2017 - Dec 2019
Brand Manager - Tooheys And Classic Brands / 5 Seeds Cider
Developing and execution of brand strategy and plans Developing and implementation of key brand activities such as advertising, innovation, sponsorship leverage and promotions and digital
Jul 2015 - Nov 2017
Brand Sponorship Manager
Lead and support development of brand sponsorship strategies to deliver brand & business goalsTranslate brand ideas into best in class sponsorship initiatives Develop relationships, lead negotiations and reviews with leading national sponsorship propertiesWork with brand teams to build leverage programs including advertising, promotions, PR & digital elementsPartner with internal stakeholders - Brand, Legal, ER, Commercial and State teams to enable market place outcomes
Mar 2012 - Jul 2015
Senior Partnership Manager
Manage Hilton Hotel’s sponsorship with Premiership Rugby. Support the management of Hilton’s Vodafone McLaren Mercedes Formula 1 sponsorship.Maximise ROI of the sponsorship by working with the rights holder, 12 Premiership Rugby clubs, supporters, co-sponsors and global sales teams to drive revenue for Hilton properties.Develop media / PR strategy to maximise media value and drive awareness of the sponsorships.Develop and deliver profitable business opportunities for new… Show more Manage Hilton Hotel’s sponsorship with Premiership Rugby. Support the management of Hilton’s Vodafone McLaren Mercedes Formula 1 sponsorship.Maximise ROI of the sponsorship by working with the rights holder, 12 Premiership Rugby clubs, supporters, co-sponsors and global sales teams to drive revenue for Hilton properties.Develop media / PR strategy to maximise media value and drive awareness of the sponsorships.Develop and deliver profitable business opportunities for new and existing clients. Show less
Nov 2009 - Jul 2012
Senior Business Development Manager
Manage relationships with media agencies to drive sales revenue.
Nov 2008 - Nov 2009
Sponsorship & Business Development Manager (Contract)
Leveraged Vodafone’s sponsorship portfolio (rugby, AFL, motor racing and music) to engage customers and build brand preference for Vodafone.Developed and delivered Australian Rugby Union Wallabies sponsorship activation programs.Managed agencies to deliver sports content for Vodafone live! Infotainment.
Nov 2007 - Apr 2008
National Sales Manager
Led a team of 6 to launch a new media product, ‘Eye Study’, into Australian and New Zealand (ANZ) universities Drive revenue and increase gross margin across the business
2004 - 2007
~3 yrs
Sales Executive
Adshel
Partnership management and B2B revenue management
Sep 2002 - Mar 2004
Sponsorship & Marketing Executive
Managed and leveraged key sponsors including Telstra, New Balance, Qantas and Accor.Developed creative sponsorship activation solutions and sponsorship proposals.Developed and implemented the marketing, media and PR strategy.
Jan 2002 - Sep 2003
3 education records
Tom Bills education
Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General
Commerce, Marketing
Bachelor Of Commerce (B.Com.) With Marketing
The Friends School Hobart, Stewarts Melville College, Edinburgh
FAQ
Frequently asked questions about Tom Bills
Quick answers generated from the profile data available on this page.
What company does Tom Bills work for?
Tom Bills works for Posca Hydrate.
What is Tom Bills's role at Posca Hydrate?
Tom Bills is listed as Head of Partnerships at Posca Hydrate.
What is Tom Bills's email address?
AeroLeads has found 1 work email signal at @poscahydrate.com for Tom Bills at Posca Hydrate.
Where is Tom Bills based?
Tom Bills is based in Hilversum, North Holland, Netherlands while working with Posca Hydrate.
What companies has Tom Bills worked for?
Tom Bills has worked for Posca Hydrate, Lion, Right Formula, Jcdecaux, and Vodafone Hutchison Australia.
How can I contact Tom Bills?
You can use AeroLeads to view verified contact signals for Tom Bills at Posca Hydrate, including work email, phone, and LinkedIn data when available.
What schools did Tom Bills attend?
Tom Bills holds Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General from Unsw.
What skills is Tom Bills known for?
Tom Bills is listed with skills including Brand Development, Brand Management, Sponsorship Marketing, Sponsorship Activation, Partnership Marketing, Contract Negotiation, Benefits Negotiation, and Media Sales.
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