Lead customer strategy, growth & expansion, marketing & brand strategy, customer engagement & communications, digital strategy & operations reporting into the CEO. Key responsibilities include:Executive leader for digital, marketing, communications and customer/brand strategy initiatives.Drive profitable growth and retention through competitive positioning and product/business line expansion. Acquire & retain customers while building loyalty and top-decile satisfaction.Own voice of the customer, insights and research. Design, plan, develop, and implement customer strategies including opportunities to fuel growth, innovation, product development, and sales strategies.Lead all e-commerce, digital transformation and digital platforms including: public website(s), customer portals, and online billing & payment. Recognized as one of the fastest growing, high-quality health plans in the country including:- Grew membership more than 200 percent over the last seven years to nearly 145,000 members and nearly $1 billion in revenue. - Launched multiple EGWP and Individual Medicare Advantage products. - Highest member-rated health plan in California for 7+ years. - Covered California QRS Rating of 5 out of 5. #1 in Market Share and fastest growing plan as of 1/1/22.- NCQA Health Plan Rating of 4.5 of 5, top 10% nationally.- Rated 5 out of 5 stars by Medicare - fastest growing MA plan in San Diego (30%+ growth) of over 60+ MA Plans.- US News named us one of the Best Insurance Companies in California for Medicare Advantage.- Top decile member, employer, broker, and provider satisfaction.- Improved large group account retention to 95.3% and small group account retention to 91.8% despite a highly competitive environment against carriers offering Sharp-centric narrow networks.- Grew more than any other CalPERS plan. 5-yr avg. annual growth rate 11.3% vs. 1.9% avg. Maintained the highest San Diego HMO market share in CalPERS at 44.6%.

Led the account management and business development department reporting directly to the CEO and CCO. Drove client relationship and communications strategies across the agency.Successfully retained clients and drove double-digit revenue and profitability increases year over year during tenure. Recognized as one of only handful of agencies nationally to be named by Ad Age as an Agency to Watch in 2013 and a Standout Agency of the Year in 2014.

Leveraging consumer segmentation, developed annual consumer marketing strategies and plans for a $4B+ mobile phone business while reporting to top US mobile marketing head.Oversight and accountability for multiple agencies. Created an annual marketing plan with a budget greater than $125MM that was inclusive of 40 product launches and 10 integrated marketing campaigns annually that helped the business grow to the #2 brand in 2011 with a 20%+ market share.Created ground-breaking, first-ever campaigns: the world’s first 3D user generated concert with YouTube & Jane’s Addiction; a corporate social responsibility campaign with Golden Globe winner, Jane Lynch; a T-Mobile product tie-in at the LG US texting championships (resulting in an hour long documentary by MTV) and the first fully integrated HD mobile phone experience with ESPN.Leveraged NCAA sponsorship to develop a program that drove incremental sales across all LG business units (mobile, electronics, appliances) at Best Buy.Successfully launched LG’s business at T-Mobile, a first time distribution partner, and set a path for capturing more than 12 share points by end of first year.Led negotiation and development of a national movie partnership between LG and Warner Brothers that resulted in $15MM PR value and drove record-high TV advertising test scores.Drove a 22% increase in media buying efficiencies and effectiveness through an increased commitment to paid digital, social, mobile media, and search.Improved all brand health metrics with consumers, achieving a 51% brand likability rating (tying Apple for #1 in the category) and a “Net Promoter Score” 15 points ahead of competitive set.Commissioned statistical Nielsen Marketing Mix Model studies and leveraged consumer segmentation resulting in significant increase in marketing ROI through budget reallocation and media optimization.Assessed multi-cultural opportunities, building plans to drive volume through key targets.

Developed a positioning for IHOP central to growing their business beyond their core ‘weekend breakfast business’ surpassing Denny’s to become the #1 brand in family style dining.Repositioned Newcastle Brown Ale resulting in five years of double-digit growth, overtaking Bass Ale’s half-century dominance, and securing IRI’s #1 Beer Power Brand ranking at retail.Created strategies for Alaska Communications (with $120MM annually in EBITDA) to drive down cost per lead and improve marketing ROI from prospecting to lead capture, lead nurture, and conversion.Developed a new global brand strategy for Kyocera Wireless (a $1.6B mobile device company) and implemented a marketing communications plan that moved the brand from#6 to #3 in US market share, achieved unaided brand awareness gains from 3% to 15% and overall awareness gains from 22% to 40%.

Positioned the firm for growth and successfully built it into one of the most respected brand design firms in the US winning key business from Pepsi, Gateway, and Intel.Managed product naming, brand strategy & design for Gateway Computer’s first training & education product.Responsible for business development, marketing, and key client management.

Developed digital strategy, website and digital marketing for the Enfamil and Viactiv brands.Led digital marketing for P&G’s largest brand launch in the pain category, ThermaCare.Managed re-launch of National Geographic’s e-commerce presence including digital strategy, user experience, and site redesign.

Directed the $15 million launch of TAG Heuer’s global campaign across advertising creative, media planning & buying, PR, athlete representation, and product placement activities.Evaluated the brand’s elasticity and potential line extensions that resulted in the brand’s entrance into the super-premium sunglass market which maintains to this day.Managed key product innovations (Classics & Alter Ego) and launches to target new segments.

Created differentiated positioning for P&G’s Vicks 44 brand and managed campaign across all touch points including: advertising creative, media, retail, trade, and promotions.Quadrupled subscription trials and doubled conversion rates for TheStreet.com with an integrated campaign that positioned the site as an addictive destination for information junkies.

Successfully repositioned GMC as the “professional grade” truck – a positioning that has lasted for the past 15+ years and is still central to its campaign platform.Facilitated creative development, and production of TV and print campaigns for multiple brands; and developed media strategies and plans for budgets ranging from $1 million to $50 million.