Tom Carson Email & Phone Number

Managed National Accounts across all channels while overseeing independent rep groups. Used experience to develop and execute strategic plans to achieve sales targets by gaining new placement for proprietary and licensor product including Disney, Marvel, eOne, Nickelodeon and Baby Einstein while managing day to day planogram performance.

Managed key accounts and developed new business in the mass, grocery, craft, and value channels to secure placement of top licensed and proprietary product.

Responsible for selling over 4,000 skus across the Educational Dealer, Specialty/Toy, Christian, International, Mass, Licensing and Liquidation channels by working with accounts and reps to ensure placement and turns of strategic products, merchandisers, and promotions.

Managed domestic and international teams and accounts. Implemented new CRM procedures with Salesforce.com including Click to Call platform. Ensured that sales reps meet monthly quotas by setting and prioritizing goals through weekly staff meetings and individual coaching sessions.

Managed over 400 accounts and 5 independent rep groups. Increased sales by conducting presentations at international accounts as well as trade shows, category management for existing accounts, and converting new prospects. Spearheaded company Content Licensing initiative.

Sold to 200 accounts in Asia, Australia, Caribbean, Central America, Europe, Middle East and South America. Expanded territory with new prospect identification and customer assessments. Exceed growth goals in consecutive years.

Responsible for SE territory. Grew territory revenues through new product presentations, displacing competitor products, and placing best selling product in over 100 retail locations. Performed Category Management reviews for all accounts. Consulted customers on promotional ideas to drive store traffic and purchases.

Managed SE territory. Grew sales 15% from 2004 to 2005 and 14% from 2005 to 2006.

Raleigh-Durham, North Carolina Area

Mba

Ba, Managerial Economics

Master Of Business Administration - Mba