Leading the delivery of all digital strategy for Livewire Sport and its clients

Delivering social and digital strategies for BAFTA-award winning LiveWire Sport, as well as for their wide ranging client base including Premier League, ECB, NFL, DHL and the British Irish Lions.

Delivering social media strategies, education and analysis on a consultancy basis for clients including UEFA, Google, HSBC, World Rugby and Livewire Sport. Wired Social also looks to implement its experience and understanding for meaningful projects and non-profits which currently include the Spirit of Humanity Forum, Embercombe and Education 4 Peace. Case study for Wired Social's social strategy for rugby sevens' debut at the Olympic Games: 1. Engagement across social (11.02 m)… Show more Delivering social media strategies, education and analysis on a consultancy basis for clients including UEFA, Google, HSBC, World Rugby and Livewire Sport. Wired Social also looks to implement its experience and understanding for meaningful projects and non-profits which currently include the Spirit of Humanity Forum, Embercombe and Education 4 Peace. Case study for Wired Social's social strategy for rugby sevens' debut at the Olympic Games: 1. Engagement across social (11.02 m) more than all other surveyed IFs combined ✅2. £360,000 equivalent ad-spend - greater than any other IF ✅ 3. 4 x as many Snapchat social interactions than the next closest IF ✅ 4. Biggest-ever social footprint for a women's rugby event ✅5. Growth in interest in Rugby biggest of all sports - 16.83 million new fans in 6 key markets ✅ Show less

Managing all media and digital for the HSBC World Rugby Sevens Series, the biggest event in the Olympic sport of rugby sevens, and shaping the social strategy for the sport to make it the most spoken about sport in Rio and maintaining its place at the Olympic Games.

Leading social media strategies and implementation for the international governing body for Rugby on Rugby World Cups and around the globe in five continents on the HSBC World Rugby Sevens Series. 1) Grew World Rugby from no social presence to the largest rugby social account on all social platforms (Facebook 6 million+, Twitter 850,000+, Instagram 750,000+, 300million+ video views annually)2) Managed the most successful social sporting event (Rugby World Cup 2015) in four languages… Show more Leading social media strategies and implementation for the international governing body for Rugby on Rugby World Cups and around the globe in five continents on the HSBC World Rugby Sevens Series. 1) Grew World Rugby from no social presence to the largest rugby social account on all social platforms (Facebook 6 million+, Twitter 850,000+, Instagram 750,000+, 300million+ video views annually)2) Managed the most successful social sporting event (Rugby World Cup 2015) in four languages - an event which received more than 375 million video views, and 300 million unique engaged users, re-inventing it as a social and cultural phenomenon, no longer a 'mere' sports event3) Placed World Rugby as the most engaged international governing body for Olympic Sports Show less

Weekend reporter for this national publication covering a variety of different sports including football, cycling and rugby. Became a regular reporter of Guinness Premiership matches for The Rugby Paper, producing quotes-led, on the whistle and exclusive feature copy.