ALL U Inc. specializes in screen printed, dye sublimated and embroidered licensed and custom apparel, promotional and gift products. The company boasts a wide range of customers in the corporate affinity, apparel, mail order, gift and agricultural markets. Steady growth in these markets is fueled by a creative team adept at capturing the essence of a brand and leveraging it.

Collaborated with company founders to formulate and launch the sales and marketing effort for this start-up. Conducted market research to identify key & expanded target markets for the company’s first product, a web based interactive mapping application. Managed outbound sales effort and internal customer support.

Launched licensing effort that leveraged the artist’s considerable portfolio. Collaborated with counsel, generating all the supporting intellectual property documents to protect artist’s interests. Implemented accounting system for tracking IP registrations, licensee compliance, royalty payments and guarantees.Developed and managed financial and sales forecasting systems for artist’s business. Assumed general manager’s role for the day to day gallery business.

Developed and managed the first B2B sales effort and created several new business initiatives for VTB that leveraged the company's considerable brand awareness. Performed all departmental budgeting and forecasting. Proactively and creatively resolved logistical, sales terms, contracts, designs and program roll-out issues in anticipation of customer needs. Developed and implemented all internal functions required, including product development, production, order processing and accounting.

Co-founder of a product development and manufacturing company of toiletries, specialty food, garden products, home fragrance, and decorative accessories. Managed all aspects of business that included account management, identifying overseas manufacturers, negotiating distribution in addition to forecasting & sales planning. Sold the business with a portfolio of customers that included LL Bean, Eddie Bauer, Pier 1 Imports, and Bath & Bodyworks.