🚀Tom Cox Email and Phone Number
Accomplished senior leader. Growth and transformation specialist.Vice President and reporting to the Board, Group Senior Leadership Team member responsible for leading a team of 110 across seven locations, from VP down. FTSE 100.Focused on challenging the status quo while embedding and championing the specialist, bringing new skills to established markets and introducing new revenue streams.Teams covered: - Full stack digital channel delivery: social, content, SEO, design, programmatic, affiliates, societies- B2C, D2C and ecommerce strategy and operations- Pricing strategy & delivery- Marketing Analytics, Insights- Propositions - Front end web operations- Marketplaces, including global expansion- M&A, acquisition integration- Merchandising across retail, wholesale, reseller (including Amazon)Expertise in Focus Areas:Strategic Vision & Planning: Fostering a culture of strategic thinking, collaborating with leadership to develop and refine a clear long-term vision that aligns all aspects of the business for success.Market Analysis & Insights: Leading teams to conduct in-depth analysis, meticulously evaluating emerging trends, and market dynamics to inform strategic decision-making and gain a competitive edge.Execution & Resource Allocation: Translating strategic vision into actionable plans with well-defined timelines and efficient resource allocation, ensuring maximum impact and efficient utilization of resources.Risk Management & Mitigation: Proactively identifying and addressing potential threats to the strategy, developing robust risk mitigation plans to safeguard against disruptions and ensure smooth implementation.Performance Measurement & Improvement: Establishing OKRs to meticulously track progress, identify areas for improvement, and ensure strategic goals are consistently met. Adjustments are made as needed to optimize performance and drive sustainable growth.
Taylor & Francis Group
View- Website:
- taylorandfrancisgroup.com
- Employees:
- 1903
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Vp Marketing, Digital StrategyTaylor & Francis Group Jul 2023 - PresentOxfordshire, England, United KingdomGlobal remit across books and journals, covering the following teams:- Marketing delivery across all channels - Performance Analytics - Group Propositions- Books Pricing strategy & delivery - 300k SKUs- Books B2C, D2C, Ecommerce, Marketplaces, Retail & Wholesale Merchandising- Journals Web Operations- Society Marketing- M&A: acquisition integration- Distribution Deals -
Global Marketing Director & Vice PresidentTaylor & Francis Group Jul 2018 - Jul 2023Oxford, United KingdomGlobal strategy and direction across seven locations, and 140 marketers. Responsible for all professional and corporate customers, reseller and trade channels, platform marketing and ecommerce, as well as global pricing and data analytics for the group. FTSE 50. Change agent. -
Head Of Direct To ConsumerAdlens Nov 2015 - Dec 2016Oxford, United KingdomLeading all direct to consumer activity, with focus on digital, ecommerce and TV. Full end to end ecommerce team management covering search, display, TV, mobile, social strategy and affiliates. International expansion and operational set up and launch included ecommerce platforms, warehousing, payment, freight, CRM and call centre selection and launch. -
Head Of EcommerceBlackwell'S Bookshops Feb 2012 - Nov 2015Oxford, United KingdomLeadership Team member with full P&L control and end to end ecommerce sales and operational responsibility. Remit included team and agency leadership of marketing, SEO/SEM, performance marketing (inc. affiliates), CRM, DevOps, Customer Services. Leadership Team responsibilities including local shop support in strategy, training, board reporting and trading contribution. -
Online Marketing ManagerWhittard Of Chelsea Mar 2011 - Feb 2012Responsible for all customer acquisition on www.whittard.co.ukChannels covered:- Affiliate marketing (Affiliate Window)- Organic search, including on page, off page factors, architecture- PPC (inhouse)- Social media management- Online PR -
Marketing Manager - Commercial SalesElsevier Sep 2006 - Nov 2009 -
Marketing Content CoodinatorTaylor & Francis Feb 2005 - Sep 2006 -
Marketing ExecutiveBlackwell Uk May 2004 - Feb 2005Left due to redundancy.
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Shop ManagerBlackwell Uk Jun 2000 - May 2004
🚀Tom Cox Education Details
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Marketing Management
Frequently Asked Questions about 🚀Tom Cox
What company does 🚀Tom Cox work for?
🚀Tom Cox works for Taylor & Francis Group
What is 🚀Tom Cox's role at the current company?
🚀Tom Cox's current role is Vice President, Digital Strategy at Taylor & Francis Group/ Informa.
What schools did 🚀Tom Cox attend?
🚀Tom Cox attended Oxford Brookes University.
Who are 🚀Tom Cox's colleagues?
🚀Tom Cox's colleagues are Jillian Forsyth-Baker, James Carr, Varsha K, Nadir Kinossian, Amy Wells, Dr. Joe Thomas, Msc, Phd, Frsph, Marc Gutierrez.
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