🚀Tom Cox
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🚀Tom Cox Email & Phone Number

Vice President, Digital Strategy at Taylor & Francis Group/ Informa at Taylor & Francis Group
Location: Greater Oxford Area, United Kingdom, United Kingdom 9 work roles 1 school
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Role
Vice President, Digital Strategy at Taylor & Francis Group/ Informa
Location
Greater Oxford Area, United Kingdom, United Kingdom
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Who is 🚀Tom Cox? Overview

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🚀Tom Cox is listed as Vice President, Digital Strategy at Taylor & Francis Group/ Informa at Taylor & Francis Group, a company with 1903 employees, based in Greater Oxford Area, United Kingdom, United Kingdom. AeroLeads shows a matched LinkedIn profile for 🚀Tom Cox.

🚀Tom Cox previously worked as VP Marketing, Digital Strategy at Taylor & Francis Group and Global Marketing Director & Vice President at Taylor & Francis Group. 🚀Tom Cox holds Ba, Marketing Management from Oxford Brookes University.

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Taylor & Francis Group

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About 🚀Tom Cox

Accomplished senior leader. Growth and transformation specialist.Vice President and reporting to the Board, Group Senior Leadership Team member responsible for leading a team of 110 across seven locations, from VP down. FTSE 100.Focused on challenging the status quo while embedding and championing the specialist, bringing new skills to established markets and introducing new revenue streams.Teams covered: - Full stack digital channel delivery: social, content, SEO, design, programmatic, affiliates, societies- B2C, D2C and ecommerce strategy and operations- Pricing strategy & delivery- Marketing Analytics, Insights- Propositions - Front end web operations- Marketplaces, including global expansion- M&A, acquisition integration- Merchandising across retail, wholesale, reseller (including Amazon)Expertise in Focus Areas:Strategic Vision & Planning: Fostering a culture of strategic thinking, collaborating with leadership to develop and refine a clear long-term vision that aligns all aspects of the business for success.Market Analysis & Insights: Leading teams to conduct in-depth analysis, meticulously evaluating emerging trends, and market dynamics to inform strategic decision-making and gain a competitive edge.Execution & Resource Allocation: Translating strategic vision into actionable plans with well-defined timelines and efficient resource allocation, ensuring maximum impact and efficient utilization of resources.Risk Management & Mitigation: Proactively identifying and addressing potential threats to the strategy, developing robust risk mitigation plans to safeguard against disruptions and ensure smooth implementation.Performance Measurement & Improvement: Establishing OKRs to meticulously track progress, identify areas for improvement, and ensure strategic goals are consistently met. Adjustments are made as needed to optimize performance and drive sustainable growth.

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Taylor & Francis Group
Taylor & Francis Group
Vice President, Digital Strategy at Taylor & Francis Group/ Informa
abingdon, oxfordshire, united kingdom
Employees
1903
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9 roles

🚀Tom Cox work experience

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Vp Marketing, Digital Strategy

Current

Oxfordshire, England, United Kingdom

Global remit across books and journals, covering the following teams:- Marketing delivery across all channels - Performance Analytics - Group Propositions- Books Pricing strategy & delivery - 300k SKUs- Books B2C, D2C, Ecommerce, Marketplaces, Retail & Wholesale Merchandising- Journals Web Operations- Society Marketing- M&A: acquisition integration.

Jul 2023 - Present

Global Marketing Director & Vice President

Oxford, United Kingdom

Global strategy and direction across seven locations, and 140 marketers. Responsible for all professional and corporate customers, reseller and trade channels, platform marketing and ecommerce, as well as global pricing and data analytics for the group. FTSE 50. Change agent.

Jul 2018 - Jul 2023

Head Of Direct To Consumer

Oxford, United Kingdom

Leading all direct to consumer activity, with focus on digital, ecommerce and TV. Full end to end ecommerce team management covering search, display, TV, mobile, social strategy and affiliates. International expansion and operational set up and launch included ecommerce platforms, warehousing, payment, freight, CRM and call centre selection and launch.

Nov 2015 - Dec 2016

Head Of Ecommerce

Oxford, United Kingdom

Leadership Team member with full P&L control and end to end ecommerce sales and operational responsibility. Remit included team and agency leadership of marketing, SEO/SEM, performance marketing (inc. affiliates), CRM, DevOps, Customer Services. Leadership Team responsibilities including local shop support in strategy, training, board reporting and trading.

Feb 2012 - Nov 2015

Online Marketing Manager

Responsible for all customer acquisition on www.whittard.co.ukChannels covered:- Affiliate marketing (Affiliate Window)- Organic search, including on page, off page factors, architecture- PPC (inhouse)- Social media management- Online PR

Mar 2011 - Feb 2012

Marketing Manager - Commercial Sales

Sep 2006 - Nov 2009

Marketing Executive

Blackwell Uk

Left due to redundancy.

May 2004 - Feb 2005

Shop Manager

Blackwell Uk
Jun 2000 - May 2004
Team & coworkers

Colleagues at Taylor & Francis Group

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1 education record

🚀Tom Cox education

FAQ

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What company does 🚀Tom Cox work for?

🚀Tom Cox works for Taylor & Francis Group.

What is 🚀Tom Cox's role at Taylor & Francis Group?

🚀Tom Cox is listed as Vice President, Digital Strategy at Taylor & Francis Group/ Informa at Taylor & Francis Group.

Where is 🚀Tom Cox based?

🚀Tom Cox is based in Greater Oxford Area, United Kingdom, United Kingdom while working with Taylor & Francis Group.

What companies has 🚀Tom Cox worked for?

🚀Tom Cox has worked for Taylor & Francis Group, Adlens, Blackwell'S Bookshops, Whittard Of Chelsea, and Elsevier.

Who are 🚀Tom Cox's colleagues at Taylor & Francis Group?

🚀Tom Cox's colleagues at Taylor & Francis Group include Tim Banks, Julie Su Jin Shin, Dr Alpana Mathur, Patricia Pantos, and Norrie Mcpherson.

How can I contact 🚀Tom Cox?

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What schools did 🚀Tom Cox attend?

🚀Tom Cox holds Ba, Marketing Management from Oxford Brookes University.

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