Tom Creighton Email and Phone Number

-Championed business, created strategy, and led all product creation efforts for Nike NFL, College Football and MLB Licensed Apparel, Nike Brand Football and Baseball Apparel. Managed team of 60, with 10 direct reports across product management, technical design, operations, margin planning, sourcing, and costing. -Developed and implemented long-range innovation, and seasonal product creation. -Led transition of NFL and MLB businesses to licensee model to external licensee… Show more -Championed business, created strategy, and led all product creation efforts for Nike NFL, College Football and MLB Licensed Apparel, Nike Brand Football and Baseball Apparel. Managed team of 60, with 10 direct reports across product management, technical design, operations, margin planning, sourcing, and costing. -Developed and implemented long-range innovation, and seasonal product creation. -Led transition of NFL and MLB businesses to licensee model to external licensee model.-Oversaw strategy, design, creation, and execution of all Promo apparel product in support agreements with leagues, teams / clubs, schools, and federations as well as Commercial product creation for retail marketplace.Initiated and lead efforts for Women’s specific insight, innovation and fit in rapidly growing Team Softball segment, addressing women’s specific needs, and providing product solutions.-Created “College 365” business strategy, consolidating authentic and lifestyle aspects of college apparel, spanning Men’s & Women’s, and leveraging Nike branded apparel from across sport and lifestyle categories. Show less

-Global Promo Apparel Product Creation, Portland, Hong Kong, Amsterdam-Led team of 150 in 3 offices (Portland, Hong Kong, and Amsterdam). Created innovative, industry leading performance and lifestyle product in support of Nike Brand and Sports Marketing relationships with professional leagues, colleges, federations, Olympics, networks, athletes, and influencers globally.-Surpassed performance, quality, and execution / delivery metrics, while consolidating source base across… Show more -Global Promo Apparel Product Creation, Portland, Hong Kong, Amsterdam-Led team of 150 in 3 offices (Portland, Hong Kong, and Amsterdam). Created innovative, industry leading performance and lifestyle product in support of Nike Brand and Sports Marketing relationships with professional leagues, colleges, federations, Olympics, networks, athletes, and influencers globally.-Surpassed performance, quality, and execution / delivery metrics, while consolidating source base across network-Streamlined and consolidated product creation processes, leveraging more efficient and effective operational models. Show less

-Implemented and directed new product creation model for Nike Global Basketball Apparel, including college, federation / international, elite athletes (Kobe, Lebron, KD) and branded apparel lines globally. -28 direct reports spanning all product design and creation functions.-Exceeded annual growth targets annually, elevating price points on key franchise styles (shorts) and driving profitability and productivity.-Created integrated product collections with internal and external… Show more -Implemented and directed new product creation model for Nike Global Basketball Apparel, including college, federation / international, elite athletes (Kobe, Lebron, KD) and branded apparel lines globally. -28 direct reports spanning all product design and creation functions.-Exceeded annual growth targets annually, elevating price points on key franchise styles (shorts) and driving profitability and productivity.-Created integrated product collections with internal and external partners -Partnered with other apparel category leaders to establish Graphics “Center of Excellence”. Show less

-Led and directed global apparel product strategy. -Teams of 45 with 4 direct reports.-Provided strategic vision and seasonal line plans, driving innovation and commercial consumer connection -Integral role in turnaround of Nike Pro Combat (base layer) business and regaining market position and presence.-Service all sport categories and key Nike athletes in NFL, NBA, World Cup, College events.