Consulting and Collaborating on CPG and Pet Care Categories to gain a competitive advantage at retail or where consumer make the shopping decisions.

Direct three multiple channel national accounts, while managing three independent brokers. Responsible for a $19M budget with P&L and promotional accountability for all business investments.• Doubled distribution in two years, increased sales +100% and stores selling 30% through a strategy that delivered profits to the bottom line to both Hartz and the total Pet category.• Implemented a long term promotional strategy that resulted in first time display, increased and improved shelf placement resulting in $150K incremental sales, with 50% lift vs previous events.• Designed an efficient system for allowance calculations eliminating redundancy and reducing costs. • Increased Hartz brand shelf space driven by presentation of supporting analytics to retailer, while also eliminating 3 competitive brands leaving private label store brand only.• Renegotiated broker contract with a driven business plan resulting 10% cost savings annually, added incentives while eliminating costly non-quantifiable measures.

• Proactively sourced talent to build team strategically, designed to enable the progression of employees, thus keeping business uninterrupted as new positions were created during aggressive corporate growth.• Negotiated various contracts with large corporations for employee benefits, technology services resulting in significant cost reduction to the bottom line. • Created “Mentor and Reverse Mentor” program to unify strengths of all employees ultimately increasing productivity and employee ownership of responsibilities. • Initiated employee development training programs resulting in employee satisfaction rating of over 50% which positively impacted employee turnover rate reducing to below 4%.

Developed key retailer Customer Marketing programs in support of clients’ corporate initiatives• Increased bottom line +20% in two years across all retailers and brands.• Implemented brand program affiliated with New York Islanders hockey team by engaging fan participation which increased sales at key retailer in the marketplace

• Approved database of qualified talent filling all sales and retail marketing roles in various departments.

Held several internal and external positions in sales, trade and customer marketing, sales planning and training for Food/Drug/Mass teams calling on :- Safeway Supermarkets- Team captain of the SCOP process for personal wash and skincare-Rite-Aid Pharmacies- lead on three account collaboration teams and team captain for skincare categories- Retail Grocery/Drug chains in Eastern Division- Responsible for P&L,sales revenue, all product launches to direct and in-direct sales teams and brokers.-Directed six sales analyst through Neilsen and IRI Data , including retail specific data teams to analyze all account in four divisions in the United States and Puerto Rico.Other Positions held listed below had people, training and financial responsibility with revenue over $30 MillionArea Sales ManagerSales and Marketing Service Manager ( A Created Role) Headquarter Account ManagerSales Training