Helped build the communication strategy for fundraising

Create and execute a GTM strategy for Dozer that can deliver the KPIs required to raise a Series A.

Helping large tech clients to expand their business in LATAM with TikTok performance campaigns.

With 3 years of previous experience in sales and knowledge in technology, I arrived at Centralo and became responsible for the total Gross Market Value, Brand Awareness, New Installs, Buyers Activation, Retention and Recovery. I led the marketing, the telemarketing and the salesmen team. During my presence, we improved and automated the communication process of the company. I developed the price intelligence and an aggressive price strategy to disrupt the market. I built live reports with Data Analytics to make quick decisions.We made the user community grow more than 400% by engaging users through social media channels, email marketing, push notifications, telemarketing, and commercial visits.

In 2019 Centralo won the participation in the Startup Chile program and one of the founders went to introduce the platform in Chile. As a consequence, I became the leader of the User Acquisition Manager and Operations and Commercial Manager teams During this time I additionally had the responsibility to develop new business with sellers and supervise their service to maximize user retention.One of the most important things I did, was to transform the enterprise into a data-driven company. I taught MySQL to most of the team so that they could find insights and solve problems basing on data. I also led an IT team that integrated our system with the sellers' systems in order to minimize operative time-consuming tasks and hand-made errors.

I was in charge of all the company’s exports (Paraguay, Uruguay, Perú, Chile, and Bolivia), and managed the account of 3 retail and 8 companies that outsource their production with Prifamon SA.

Annual sales budget, monthly sales reports for the whole enterprise. Developed and launched new projects.

Managed the brand's e-commerce in collaboration with the Community Manager agency for its promotion and customer retention.

Generate the first contact and participated in meetings during the process of client selection. Collaborated in the "2014 Endeavor Experience" development.