Tom Farnham Email & Phone Number

I initially joined the Ultimate Sales team as a consultant in 2018 before becoming the regional VP for the West where I lead a talented sales team, manage some key accounts directly, and work with our leadership team on growing the business through high-level strategy development. Since 1994, Ultimate has grown convenience foodservice sales for clients like Don Miguel, Hormel, Chobani, Nestle, and Unilever to our network of over 140,000 c-stores in North America. Today, we are expanding our focus to become a “one-stop shop” across all categories including candy, snacks, and packaged beverages for our customers. Because of the long-standing relationships and trust we’ve cultivated with both single-store operators and the largest chains in the industry including 7-11, Speedway, and Circle K, we see expanding our product offerings as an opportunity to add value for our retailers. C-stores are not a division of our company, they ARE our company, and we’ve established strong relationships with retailers, distributors, and client manufacturers allowing us to work from concept to consumption, and every step in between. For our retailers, we:► Represent the A-list, highest-quality clients and brands in every category to bring you the most options and the brands your customers want. ► Understand the importance of regional marketing and will help you capitalize on national and regional trends. For our clients, we:► Help you get your best products onto the shelves of 140,000 c-stores nationwide. ► Work with clients of all sizes to develop new products for national distribution. We have developed several key items for clients that have produced hundreds of millions in sales, including Hot ‘n’ Ready packaging and Roller Grill Taquitos.For EVERYONE we work with including our Ultimate team, we:►Are quality driven, loyal, and faithful.►Believe in integrity first, service before self, and excellence in all we do.

After I had the opportunity to learn what it takes to build successful c-store programs, I transitioned to the “other side of the desk” by joining CSN as a business development manager in 2007. Over my tenure with the company, I earned promotions to VP of sales and eventually president.

After the sale of Unocal/76 to Circle K, I had the opportunity to serve as category manager for every category in the c-store market before coming back full-circle as the senior foodservice category manager.

In my final role in the restaurant business, I oversaw 128 stores across southern California for the pizza chain.

After I graduated from college, I became a franchisee for Wendy’s and would eventually open more than 25 stores in the state in addition to other brands including:-Baskin-Robbins-Church’s Chicken-Subway-Taco Bell-Del Taco-Carl’s Jr-Nathan’s Hot Dogs