Tom Greatrex Email & Phone Number

London, England Metropolitan Area

Strategy Director at U-Dox: Initially joined on a three-week freelance contract to work on adidas Originals and Core - the democratic gateway to the more premium pieces the brand offers – before heading the strategic offer across adidas, adidas Originals, MINI, Smiley, Clarks and new business.

London W1

Senior Strategist at Exposure. I moved into the Exposure group’s communications team from The Gild. Worked on TU at Sainsbury, Wolsey’s brand positioning, Hunter’s brand story, John Smedley, three decades of Diet Coke, re-launching underwear brand Scandale to the market, and won pitches for Casio Edifice, Folk, Brooks, Levi’s and Woolmark.

Senior Planning Manager at The Gild. The Gild is a planning and NPD unit, part of the Exposure group. Worked with clients including Kraft on the future of chocolate; SAB Miller on new approaches to creativity and innovation in the beer and non-beer categories; Edun - on creating a brand identity and positioning; Kraft Coffee EU on how to tap into the Kids market with its Tassimo line of coffee machines; Rizla’s international brand audit and pack redesign, as well as Turtle Wax, Peter Werth and… Show more Senior Planning Manager at The Gild. The Gild is a planning and NPD unit, part of the Exposure group. Worked with clients including Kraft on the future of chocolate; SAB Miller on new approaches to creativity and innovation in the beer and non-beer categories; Edun - on creating a brand identity and positioning; Kraft Coffee EU on how to tap into the Kids market with its Tassimo line of coffee machines; Rizla’s international brand audit and pack redesign, as well as Turtle Wax, Peter Werth and TM Lewin’s brand positions Show less

ITV Imagine was ITV’s cultural innovations unit. Coordinated workshops and worked with clients including McDonalds, Pimms, Nutregena ITV.com, ITN, E.ON, Tesco to uncover new ways to approach content creation, programming and sponsorship for the ITV brands and network. Worked closely for four months with the controller of daytime television to look at how shopping could be worked into new ITV formats, Also, edited an internal ITV book called For Internal Consumption, highlighting cultural and… Show more ITV Imagine was ITV’s cultural innovations unit. Coordinated workshops and worked with clients including McDonalds, Pimms, Nutregena ITV.com, ITN, E.ON, Tesco to uncover new ways to approach content creation, programming and sponsorship for the ITV brands and network. Worked closely for four months with the controller of daytime television to look at how shopping could be worked into new ITV formats, Also, edited an internal ITV book called For Internal Consumption, highlighting cultural and consumer shifts and the ways they can affect future content creation. Show less