Can you answer yes to these 4 questions…1. Do you know exactly why customers should care about your business over others?2. Do you engage customers with a story beyond your product and service features?3. Do you know where and how you are going to stay ahead? (if you are ahead!)4. Do you have a minute in the day to even think about the first 3 questions?If the answer is yes, still connect! But if NO, 👉 https://stratinn.co.uk/--------------------------------------------------------------------------------------------------------------------At Stratinn, we use 'Proposition Thinking' to help complex B2B organisations grow revenue through compelling value propositions, customer strategies and product/service innovation. We cut out a lot of the consulting fluff, working openly and alongside client teams. We focus on what really matters, integrating customer, competitor, and capability insights into everything you do to craft compelling directions that resonate with your customers and your people. It’s no more complex than that but our approach delivers results...20% y.o.y. growth for the SME division of a global insurer>25% y.o.y growth for an SME construction service provider400% increase in client enquiries for a leading global insurer supporting Managing General Agents (MGAs)And those we work with, love what we do…"We value the support, challenge and expertise you bring to help us on our exciting journey. For anyone truly serious about the DNA of their business and what their customers truly want, speak to this team!" Alex, Director of Sales & Distribution, SiriusPoint.Beyond work, I spend a lot of my time chasing a cricket ball around a field in the summer. This not only keeps the my competitive side in check but I find there’s always something else to learn from the world of competitive sport that can be applied to growing Stratinn and/or our clients businesses.--------------------------------------------------------------------------------------------------------------------We are on a mission to spread 'Proposition Thinking' as a core philosophy in business leadership. So, if you're a senior leader in marketing, sales, or P&L management looking to drive growth through customer-centric strategy, marketing & innovation, let's connect. Follow me on Linkedin for insights on value proposition design, growth strategy, and the magic that happens when we really put the customer at the heart of businesses.