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Tom Haley has over 20 years of experience in CRM and Loyalty Marketing which leverages insights drawn from customer purchase behavior to identify opportunities for customer acquisition, retention, cross-sell and up-sell.Tom is currently serving as a Sales and Marketing executive for Collinson, the creators of Valuedynamx network which connects millions of highly engaged consumers with national brands and retailers through credit and debit card linked offers.Before Collinson, Tom was the SVP of Sales and Marketing at E1 Marketing Lab, Inc. which developed and operated Wonder Rewards, a mobile app where users clicked to load card offers or scanned receipts to earn points.Prior to E1, Tom worked at American Express, where he built, launched and operationalized a coalition loyalty program serving some of the largest advertisers in the U.S. including Macy’s, AT&T, Nationwide, Rite Aid, ExxonMobil and Hulu.Before Amex, he handled all marketing and PR efforts for Linkable Networks, the only card-linked offer platform to support SKU-level, category-level and store-level offers. Linkable Networks won a coveted Red Herring "Top 100 Start Ups" award in 2013.Tom has also run Staples Rewards, a CRM program with an active membership of 21 million U.S.-based customers who spend $10.4 billion annually on office products and technology in Staples retail stores and Staples.com. Prior to joining Staples, Tom managed the loyalty marketing program at Stop & Shop/Giant Foods where he was responsible for targeted channels such as direct mail, POS-based offers, and e-mail. His expertise in optimizing intelligent targeting, offer relevance and customer segmentation greatly increased the program’s ROI.In 1998, he spearheaded the launch of one of the original loyalty marketing programs while working at Supervalu. Tom earned his undergraduate degree at University of Massachusetts/Amherst and attended MBA courses at Husson College.
The Far Corner Of The Field
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AuthorThe Far Corner Of The FieldBoston, Ma, Us
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Sales & Marketing Account ExecutiveCollinson Feb 2020 - Feb 2024Boston, Ma -
Senior Vice PresidentE1 Marketing Lab Apr 2016 - Feb 2020New York City -
Director Of MarketingAmerican Express Nov 2013 - Apr 2016New York City -
Director Of MarketingLinkable Networks Apr 2012 - Oct 2013Boston, Ma -
Director Of Loyalty MarketingStaples Jul 2010 - Apr 2012 -
Crm Senior ManagerAhold Feb 2004 - Jul 2010 -
Crm Senior ManagerStop & Shop Feb 2004 - Jul 2010 -
Director Of Loyalty MarketingSupervalu 1998 - 2002 -
Communications ManagerIdexx Laboratories 1994 - 1997
Tom Haley Skills
Tom Haley Education Details
Frequently Asked Questions about Tom Haley
What company does Tom Haley work for?
Tom Haley works for The Far Corner Of The Field
What is Tom Haley's role at the current company?
Tom Haley's current role is Author.
What is Tom Haley's email address?
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What is Tom Haley's direct phone number?
Tom Haley's direct phone number is +161727*****
What schools did Tom Haley attend?
Tom Haley attended University Of Massachusetts, Amherst, Husson College.
What are some of Tom Haley's interests?
Tom Haley has interest in Hult International Business School, Children.
What skills is Tom Haley known for?
Tom Haley has skills like Crm, Strategy, Digital Marketing, Direct Marketing, Segmentation, Marketing Strategy, Loyalty Programs, Integrated Marketing, Customer Insight, Customer Relationship Management, Email Marketing, Loyalty Marketing.
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