Tom Hefter Email & Phone Number

New York, Ny, Us

Beverly Hills, California, Us

Designed and engineered demand aggregation tools that advised clients to have a successful touring cycleOversaw development of multiple reports that quantified internal and external KPIsLead marketer for Billboard Top 100 Tours that focuses on long-standing relationships with promoters, managers, and agentsStrategized go-to-market marketing and data solutions for artist programs which were adopted on 500+ US toursSupervised departmental education for all reporting systems and increased departmental efficiencyOversaw high-priority marketing/data analysis reports for C-Suite level clients Managed multiple employees and guided them to advance their careers and increased departmental revenue/effectiveness

Beverly Hills, California, Us

Developed and executed digital marketing campaigns for high profile artists including P!NK, Elton John, Lady Gaga, Madonna, and more which led to over $10M+ in ticket sales.Cultivated robust marketing plans focused on higher-priced tickets and increased additional revenue by $5M+Presented demographic and data analysis to clients that resulted in strategy alignment and increased client successRecognized as a future leader and attended an internal leadership program workshop and managed department quarterly intern program

Beverly Hills, California, Us

Executed marketing plans for Top 100 Grossing Tours which increased revenue 50% YoYDesigned and deployed email, social, and digital marketing campaigns throughout the tour cycle which brought in $5M+ in ticket revenueIdentified and developed early reporting that quantified the success of all marketing campaigns

Caldwell, Nj, Us

Teaching the next generation students the music industry.

Wayne, Nj, Us

Developed a robust curriculum to prepare students for the music industry. Engaged students with history, old/new marketing techniques, and data scienceEncouraged students to freely think and ensure they have a nurturing environmentContinue to guide and help students attain a job within the industry

Twice a week show that is distributed through multiple platforms including YouTube, Spotify, and Apple Music. Join my co-host, Colin Corley, as we breakdown the elitism, chauvinism, and general misunderstanding of all types of metal. Music is for everyone and that includes metal!

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Developed social media, email, web, mobile, and print advertising album campaigns for Top 200 Billboard ArtistsEstablished label & artist brands on social networking platforms including Facebook, YouTube, and TwitterBudgeted and initiated SEM, programmatic, display and social media campaigns for high priority album releasesCreated exclusive artist and user-generated content for marketing initiatives which gather millions of impressions

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Created and promoted the Road Crew (street team) brand nationally Managed 1,000+ member Street Team throughout the country which increased album release awareness at high profile events and locationsCoordinated and developed on site marketing on multiple high priority festivals which increased sales

Master Of Music (Mma), Music Management

Bachelor, Music Performance