Tom Herbert Email & Phone Number

London, Gb

New York, New York, Us

New York, New York, Us

New York, New York, Us

Work with project lead to come up with and be main point of contact for digital marketing strategy on global retail campaigns Electrospective and Prog Rocks, as part of core catalogue marketing responsibilities.Electrospectiveo Delivered cross-channel communications plan o Key part of website development team o Briefing creation of assets o Working with external companies such as Ableton, Moog & Beatport to secure campaign supporto Co-managing global Youtube / VEVO strategyo Co-management of the Electrospective marketing budgeto Creatively using extensive list of assetsProg Rocks:o Direct-to-consumer e-commerce store design and launcho Driving consumers to store using extensive CRMo Re-promo campaign in 2012 including sponsorship of inaugural Prog Awards

Job contains two main functions, Digital Marketing Management and Product Management:Digital Marketing Management:Manage digital marketing strategy for label, built up a cohesive community for EMI Gold through developing social media channels. This has led to a new company initiatives in social media and digital strategy, and as a result the label now looks after digital marketing for the EMI Core Catalogue, and all CRM output for the entire EMI Catalogue department.Product Management:Managing a diverse range of titles from research and idea creation through to fruition, conceiving and implementing marketing plans.Key Products / Brands: Disney, John Lewis 'Art Vinyl' range, Rastamouse, Vans 'Off The Wall'

Santa Monica, California, Us