In my current role, I provide support for the company’s Key Account and E-rate teams. My responsibilities include reviewing RFPs to develop comprehensive response plans, taking a leadership role in coordinating and mobilizing boundary partners (including sales, technical engineering and product subject matter experts), working with legal and finance departments to ensure proposals do not expose the company to unnecessary risk and packaging and delivering finalized proposals for distribution to clients. Highlights in this position include:• Completing and delivering more than 200 proposals during my tenure thus far.• Coordinating, on average, up to 10 proposals at a time with a workload of up to 25 proposals during peak times.• Delivering all assigned proposals without missing a deadline in an extremely fast-paced environment.• Developing strong relationships with partners across key departments to facilitate the proposal development, review and approval process.• Initiating development and completing complex proposals in as little as five days.• Regularly developing bids with a total value of $5 million or more.

Led development of proposals for a technology-focused defense contractor that primarily pursued federal government opportunities. In this role, I was responsible for: • Identifying RFPs and RFIs that fit the company’s business model and tracking potential opportunities to reach pre-established business goals.• Managing the Shipley proposal process to establish a disciplined development process with multiple review steps that generated precise and thorough response volumes.• Coordinating subject matter experts to develop accurate and comprehensive responses.• Developing multi-volume proposal responses.

Developed marketing strategies and reported results for clients including Jiffy Lube, La-Z-Boy and Carpet One.

I provided strategic leadership and marketing intelligence (in the form of relevant research and best practices) for a large cross section of the agency’s clients from the St. Louis division. In this position, I managed a team of direct reports and led strategic initiatives across the agency’s Kansas City, KS and Arlington, VA offices. During my tenure in this position, key accomplishments included:* Developed quantitative research plan for the U.S. Army research and strategic communications contract for the Army Regional Health Command – Atlantic that resulted in an award of more than $400,000 in the base year. * Provided a key advantage in winning the contract for the United States Army Behavioral Health Stigma Reduction Communication Campaign. As part of that effort, I wrote and served as capture manager for several government contract response volumes valued at more than $8 million and served as the primary contact to government representatives. I also oversaw the efforts of two other contractors.* Spearheaded a research initiative that included travel to more than 10 Army installations across the United States. The research included in-depth interviews with more than 250 Soldiers, more than 75 focus groups and four Army-wide quantitative studies that drew more than 100,000 total responses. The insights drawn from the research were utilized to develop a new creative brand identity and campaign theme for the Army’s Behavioral Health Stigma Communications Campaign.* As a strategic leader, I delivered more than 35 presentations to senior level business officials or General Officer-level Army officials. I have developed complete and comprehensive contract responses for millions of dollars in Army contracts* Developed and implemented a new digital solution to support H&R Block’s field marketing initiatives. The digital solution was successfully launched to H&R Block’s 10,000 tax offices in November 2011 as the company’s primary field marketing tool.

Served in a leadership role in the agency’s St. Louis division – developing and collaborating on strategic marketing solutions for Conseco Insurance, Tide Dry Cleaners and other clients. My primary responsibility was shaping strategic marketing communications for the agency’s biggest client – the Army. During my tenure in this position, key accomplishments included:* Led market research for and development of brand identities, messaging platforms and communications strategies for the Army’s Suicide Prevention and Behavioral Health programs. The strategic communications plan included integration of print and digital solutions to maximize the impact of the campaign across the Army family. These combined contract actions were valued at approximately $1 million.* Development (from contract inception), implementation and management of A Hero’s Calling (a contract valued at more than $2 million); a soldier employment program designed to position veterans as viable job candidates to employers in the private sector. Creation of the campaign included comprehensive quantitative and qualitative research projects.* Oversaw a quantitative mail survey for the Army’s Retirement Services Office that included development of the research design and survey questionnaire as well as management of internal resources and final results analysis and reporting.

Provided creative and strategic direct marketing services for various clients, most notably CPI Corp. (parent company of Sears Portrait Studio). Despite my status as a consultant, I developed both the creative and marketing strategies for Sears Portrait Studio’s national direct marketing program. As a key player in the company’s marketing department, I also single-handedly developed and implemented the company’s first campaign utilizing laser variable printing (in an effort to lift response) and spearheaded an agency search for a data analysis initiative designed to help the company increase retention.

Managed account executives and served as a client contact in an extraordinarily fast-paced agency environment. Led development of direct mail, email, catalogs, websites, newsletters, research studies and other projects for the agency’s largest client – ProSource. My role required superior multi-tasking skills and the ability to understand client objectives and develop integrated marketing solutions within compressed timelines. In this position, I developed a full research plan to reveal potential customer purchase triggers for multiple franchise locations.

Managed the company’s national e-mail marketing campaign. As part of this effort, I led the development of the company’s first viral e-mail marketing campaign. Due to its success, the campaign was repeated in 2006. In addition, I utilized segmentation strategy and customized messaging to develop the first behavior-based, national direct mail program for Enterprise Car Sales. The program helped generate an increase of more than 20% in sales and a corresponding increase in profitability.

Guided every aspect of direct marketing campaign development for clients including Lexus, Toyota, Subaru and The Jones Company.

Developed comprehensive research programs for Great American Insurance and Gerber Life Insurance. The research plan included both qualitative and quantitative research designed to reveal customers awareness and satisfaction with new loyalty/retention programs.