Tom Kupfer Email & Phone Number

Leading marketing programs for Good News Garage, a member of Ascentria Care Alliance.

Burlington, Vermont Area

Leading marketing for Ascentria's Language Bank and Good News Garage social enterprises.

Williston, Vt

> Served as the go-to communications strategist for the local 100-employee division based in Vermont, Choice Strategies, while also serving the larger WageWorks organization comprising 6.5 million employee participants from approximately 100,000 clients. > Led WageWorks' SMB marketing efforts, driving sales growth by obtaining and ranking leads acquired via digital marketing campaigns. > Supported the sales team with customer outreach and prospecting via email communications and event promotion. > Managed large-scale web projects and earned a reputation for dependability based on thoughtful and reliable execution. > Efforts were recognized with a Spotlight Award, the company's highest employee merit.

Waterbury, Vt

> Executed all internal and external communications for this 100+ employee company, including: client and member-facing communications, company website and social media channels, mass email communications, and sales collateral development> Added efficiencies to all processes when possible> Helped lower inbound inquiry (phone and email) volume to the member and client services departments, reducing operational costs and elevating customer satisfaction scores.

Burlington, Vermont Area

• Supervised a team of account executives and oversaw a dozen client accounts• Developed and executed public relations campaigns for national brands in Outdoor, Specialty Food, Home and Garden, Manufacturing, Healthcare, Tourism, Fitness, Energy Efficiency and other industries • Media Relations resulted in high-visibility placements for clients in print, online and broadcast mediums in both local and national markets• Social Media Management: Responsible for growing online presence of clients through management of Facebook, Twitter, Pinterest, WordPress, YouTube, Constant Contact, etc. Developed innovative social engagement campaigns including contests and fundraisers. Managed and edited blogs. Filmed and created short YouTube videos. Designed graphics and layouts for social media in conjunction with designers. • Led the company's internship program• Prospected new business for agency and grew existing business based on client satisfaction

Consistently wrote witty, entertaining, informative, and error-free copy on a tight deadline, inspiring skiers and riders to take to the slopes, or daydream about it from their desks. Employed social media to support marketing initiatives and build customer relationships. Facilitated media visits and interviews and hosted visiting media. Photography. Video commentary/narration and production.

copywriting, proofreading, editing, and promotions.

Full-time PR intern working directly under the director of news and PR for the University. Regularly researched, wrote and pitched press releases, successfully. Covered events with photography and writing. Contributed articles both online and in print. Wrote copy for website and marketing materials. Proofread copy. Maintained University's press clipping database and "in the news" web page using a Content Management System. Formed relationships with faculty and staff, as well as media contacts.

M.S., Public Communication

Concentration in public relations, corporate communications, and journalism. Areas also studied included environmental communication.

B.A., Philosophy, Communication

H.S. Diploma