Progressed through roles of increased responsibility, including Sales Trainer, Sales Manager and VP of Channel Marketing. Promoted to provide strategic leadership of the development, management and execution of global partnerships across the sports and entertainment industries. Held direct accountability for all related activities, including prospecting and securing partnerships, negotiating contracts, coordinating marketing campaigns and creating consistent brand messaging. Partnered with clients and cross-functional teams to lead the planning and management of marketing plans, strategies, campaigns and materials using social, digital and print platforms to expand product positioning. Built and managed partnership with NFL Quarterback, Drew Brees, which generated $20M in retail sales revenue for the iSport headphone. Coordinated and led marketing campaigns that consisted of social media marketing, commercials and in-store retail events with Sports Academy, Sports Authority, Sears, Kohls and Walmart. Spearheaded the “Selfie with Shaq” campaign in conjunction with Walmart, offering the chance for individuals to win a SuperStar Speaker by posting their selfie with an in-store Shaq cardboard cutout on social media platforms with #Shaq and #Walmart. Promotion led to millions of new impressions daily and enhanced product exposure. Key contributor for the development and management of partnership with Dr. Dre, as well as the development of Beats by Dre product line consisting of headphones and speakers. Sourced and hired distributors, negotiated contracts in 50 countries and grew sales to $1B in 5-years. Instrumental in securing deals and partnerships with a high-volume of other athletes and celebrities, including Lebron James, Lady Gaga, Justin Bieber, Diddy, John Legend, 3 Doors Down, George Benson, Rihanna, Drake, Little Wayne, Travis Scott and Miguel.