Tom Land Email and Phone Number
I’m an entertainment marketing professional with a track record of developing and executing global strategies across 70+ markets. My experience spans artist campaigns, content strategy, and fan engagement, where I've worked closely with management and operational teams to drive success on a global scale.As the leader of an International Content Team, I built a robust network of content marketers across Europe, Asia, Australasia, and North America. Together, we’ve created an environment of collaboration, sharing insights and best practices to ensure cohesive and effective content strategies.I’m driven by creativity and results, always seeking innovative ways to grow audiences and enhance artist visibility. With strong analytical skills and a talent for problem-solving, I excel at turning ideas into actionable strategies. My leadership style is rooted in inspiration and support, motivating teams to achieve their best while staying focused on our shared goals.#marketing #superfans #content #strategy #CRM #ideation #audiencegrowth #operational
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International And Commercial Strategy, Crm And Fan EngagementTap MusicLondon, Gb
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Strategic AdvisorCovver Aug 2024 - PresentCovver.com is a platform that empowers artists to curate content for their engaged fan communities in a more in-depth way whilst also bringing back the value of music publications. Covver is free to use and designed to be accessible to everyone where you can create and publish magazines directly to the platform in minutes. There is also the option to seamlessly import your existing PDF magazines and create custom magazine stands that can be embedded on your website, presenting your content in an eye-catching display. -
International & Commercial Strategy, Crm & Fan EngagementTap Music Jan 2022 - PresentConsulting for senior management and the TaP management team on super fan strategies across their roster of clients working with third party (direct to fan) platforms to drive fan engagement and commerce. Oversaw the European strategy for Sam Ryder, the UK's Eurovision Song Contest entrant in the lead up to the final which was held in Turin. TaP partnered with the BBC to identify the UK entry and manage the overall strategy and campaign. Ultimately, the mission was to change the UK cynicism around Eurovision and years of bad results. Sam made history by achieving the highest score ever for a UK entry, came top of the jury leaderboard and was the UK's best performing entry in 24 years. -
Advisory Board MemberRisingstar Jul 2021 - PresentLondon, England, United Kingdom -
Project LeadPr:E Jan 2022 - PresentPR:E is an exclusive network of acclaimed, independent agencies operating in Benelux, France, Germany, Italy, Nordics, Spain, and the UK that specialise in engaging and aligning artists and brands with popular culture. -
International Marketing ConsultantCrockford Management Oct 2023 - May 2024Managed the International Marketing campaign for Mark Knopfler's album "One Deep River" his first in over 4 years. -
Uk & International MarketingRed Bull Records Nov 2022 - Nov 2023London, England, United KingdomOversaw the UK and International marketing team, devising strategy and managing marketing budgets across Red Bull Records roster of artists. -
Lead Editorial AdvisorManyone Nov 2021 - Nov 2023Worked with Manyone on the editorial strategy for the new creator platform "clip", developed collaboratively with the World Intellectual Property Organisation (WIPO) and the Music Rights Awareness Foundation (MRAF) -
Global Marketing ConsultantWarner Music Group May 2022 - Nov 2022London, England, United KingdomWorking as the regional lead overseeing marketing strategy and cross platform media campaigns across EMEA, Australia, Canada and Emerging Markets. -
Entertainment ConsultantThe Egg Consultancy Apr 2020 - Jan 2022In the current world it’s critical to stay emotionally connected. Empathy and innovation lay the foundations of my creative strategies and tactics, adapting to and embracing constant change in order to identify where the audience live their digital lives, create culturally relevant stories and deliver impactful campaigns.Projects include building International operations, managing International marketing campaigns, content strategy, project management, business development, music supervision, licensing, sync and talent management. Clients include TaP Management, Warner Music Group, First Access Entertainment, DawBell PR, 300 Entertainment, Atom Universe, Graduation (UK Independent label), The Venue Group, Orlebar Brown, ATL Entertainment (Artist Management)
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Vice President, International Content Strategy, Global MarketingUniversal Music Group Apr 2016 - Mar 2020London, United KingdomBuilt the International content team and brought ideation, content creation and execution in house, produced significant cost savings for the business in addition to driving revenue through strategic partnerships, saw a 100% increase in content output centrally and an infrastructure put in place for better sharing and repurposing of content from around the world. -
Vice President, Global MarketingUniversal Music Group Mar 2013 - Apr 2016London, United KingdomDriving global strategy and communication in over 70 territories working with stakeholders in the East and West Coast of America as well as Senior UMG management.
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International Marketing Director - Interscope A&M GeffenUniversal Music Group Intl Jan 2007 - Mar 2013Responsible for the co-ordination and execution of global marketing and promotion strategies for a roster of superstar artists.
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International Marketing Manager - Interscope A&M GeffenUniversal Music Group Sep 2004 - Jan 2007London, England Metropolitan Area
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International Product Manager - Dreamworks RecordsUniversal Music Group Jan 2002 - Sep 2004London, England Metropolitan Area
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Junior Project ManagerEmi Music Jan 1999 - Jan 2002Supported four Project Managers, covering a diverse roster including Gorillaz, Robbie Williams, Coldplay, Blur, The Divine Comedy and Kylie MinogueMaximised marketing and promotional needs across Europe and Rest of World.Set up management of UK and Intl. based promotion days across a wide roster of acts, through liaison with territories, journalists, television networks and management
Tom Land Education Details
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Digital Marketing -
Combined Honours (Economic & Social History And Popular Music)
Frequently Asked Questions about Tom Land
What company does Tom Land work for?
Tom Land works for Tap Music
What is Tom Land's role at the current company?
Tom Land's current role is International and Commercial Strategy, CRM and Fan Engagement.
What schools did Tom Land attend?
Tom Land attended Chartered Institute Of Marketing, University Of Liverpool.
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Humanitarian & Government Relations, Complex Capability Procurement, Product & Technology Development & Export FinancingGreater London2so-global.com, gmail.com
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