Tom Latham Email & Phone Number

United Kingdom

United Kingdom

London & Midlands

Currently leading 15 team members across the UK to deliver retail training, impeccable merchandising standards and ultimately sales. Achieved 96% of available bonus in Q4 2017 based on team delivering against current KPIs including sales, visual merchandising standards and reporting.Responsible for synthesising insight and data from the field for regular presentation to stakeholders, providing analysis and feedback for shaping the strategy and direction of the wider field team to create sales opportunities and provide further meaningful feedback.Selected from 33 GEMs to attend product training at Google HQ in Mountain View CA prior to the October 2017 product launch, to create and deliver a localised UK session based on material provided in the US. Selection based on previous success and ability to convey training.

Midlands & East Anglia

Selected from a team of 30 to lead one of 3 teams of 8 GEMs. Responsible for development and coaching of team members while continuing to manage my own portfolio of stores. Achieved 100% completion of KPIs - visit quota, RSA training numbers, admin responsibilities & coaching and development of 8 team members.Worked on 3 key projects (GEM call centre activity, Android academy personnel & EE buddy training coordination), by creating and implementing processes, providing 100% staff coverage and insightful reporting and analysis back to stakeholders during cross functional meetings.Streamlined insight and data collection from the field by creating a web app to record and catalogue insight & images (prior to Google Forms photos feature) in a central location, reducing time to collate by ~50%. Later adapted to for use by tactical team to check staff in on shift resulting in >70% time saving compared to previous method.Delivered training to >500 tactical team members across multiple assisted selling campaigns across several product lines, delivering sales techniques, product knowledge and Google culture.Designed and produced national team meetings as part of a creative team. Directly responsible for content creation, venue liaison and audio visual elements.

East Midlands

As an Experience Manager I continued to grow relationships in Google’s retail partners by propelling sales, introducing new training formats while bringing my experience and knowledge into a new team. Improved peer to peer learning and best practice sharing by creating an online community resulting in faster sharing of knowledge and a steeper learning curve for newly on-boarded team members. Worked with 3PR sales coaches, regional managers and OEM lead trainers to create & pilot new training initiatives resulting in a 64% advocacy increase after holding Nexus launch parties. Android Wow battles delivered a 90% recommendation rate.Created & piloted one pager quick training materials to enable quick and easily retainable wow moment training. Selected to attend client events (Google Brand Slam Expo - BETT Show) based on knowledge of Google culture, ecosystem & hardware.Chosen from a team of 30 to deliver product training to a group of 25 promoters in preparation of an assisted selling campaign during peak trading months.

East Anglia / East Midlands

As market manager on behalf of a leading global technology brand I have built productive relationships with regional managers and store managers in several retail chains. I have used my contacts at OEM partners to add value to both my employer’s campaign and 3rd party businesses, helping to grow sales and strengthen relationships. I am able to provide the client maximum ROI by organising and delivering multiple training events at scale, regional manager meetings and sales days while maintaining the client's integrity at all times.Excellent management skills as demonstrated by receiving market manager of the month 4 times ( December 2013, July 2014, November 2014 January 2015 ).Chosen acting national field manager in September 2014 and January 2015. Responsible for advising and coaching team through adoption of new reporting protocol. Met all KPIs as demonstrated by receipt of 100% of available bonus.Designed & delivered training events at scale (40+ colleagues) made possible by inviting multiple stores to a central location, reducing the clients outlay and returning an increase in sales for the same period last year. Tailored ad-hoc training events to individual retail team members needs, resulting in heightened awareness and product understanding, while developing improved sales partner confidence and an increase in customer engagements. Managed and developed 10 team members via personal coaching sessions, store visits and sales days. Completed timely and accurate reporting.Maintained fixture planograms and device integrity as demonstrated by achieving 100% compliance score for Q1 by extending influence in 3rd party retail outlets. One of three selected in the UK to help design and pilot new training based on my previous delivery of training sessions, quality of feedback and healthy relationships in required stores.

As an ambassador for a global technology company I specialised in software as a service, operating systems and new hardware. Educating customers and creating sales in 3rd party retailers was a key part of my role, along with communicating key messaging and maintaining the client's brand integrity. Qualified customers by matching the right product to their needs.Tailored product demonstrations to the customers requirements, always offering them a hands on experience. Maintained client’s fixture within my designated store to planograms and guidelines. Overcame challenges and obstructions that arose within 3rd party retail outlets, while communicating any in store issues to field managers.Completed timely and accurate reporting, while sharing insight and thoughts with the wider team.

Part owner of digital marketing agency, responsible for developing marketing solutions and websites for a range of clients from concept to completion. Created SEO campaigns including the use of AdWords PPC. Designed and created marketing and e-marketing materials for a range of clients. Ensured consistency in client’s corporate and promotional brands.Presented finalised ideas and concepts to clients, colleagues and senior managers. Designed and produced advertisements, brochures, handouts, flyers and on-line graphics. Worked with a range of media, including photography, to create final artwork.