Tom Macdonald Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

(Moved to Los Angeles from London in May 2018)Leading Digital Strategy and Operations for the 30-year old independent record label group, acting as a thought leader for company CEOs on all aspects of Digital Distribution, Marketing and Sales across multiple GRAMMY winning/nominated, top-5 US Billboard 200 and UK OCC record campaigns.A trusted and respected team leader, with an openness and curiosity for new techniques and learning, a healthy personal / professional life balance… Show more (Moved to Los Angeles from London in May 2018)Leading Digital Strategy and Operations for the 30-year old independent record label group, acting as a thought leader for company CEOs on all aspects of Digital Distribution, Marketing and Sales across multiple GRAMMY winning/nominated, top-5 US Billboard 200 and UK OCC record campaigns.A trusted and respected team leader, with an openness and curiosity for new techniques and learning, a healthy personal / professional life balance and internal wellness initiatives.Managing the release and promotion of over three hundred individual digital products (albums, EPs, singles) yearly, as well as ensuring maximum exploitation of a five-figure catalogue of audio assets and rights worldwide.Leading Creative Marketing across all release campaigns, from idea generation through execution, ensuring a balance of all stakeholder needs to drive key messaging and metrics across the board. Encouraging data-driven analysis as a key informant of decision making around all aspects of company Marketing and Sales strategy.Leading the company’s digital advertising initiatives across all key platforms, managing strategy, asset creation and performance analysis to ensure maximum ROI.Direct management of five in-house staff, out-of-house developers, as well as digital project management of cross-over staff members from Sales, Publicity, International and Marketing teams.Project Management across in-house digital and IT initiatives, including label website and ecommerce store design, strategy and execution, as well as company-wide moves to integrate collaborative, cloud-based tools such as Google Apps for Work, Slack and more, as well as team-wide time-management practices. Show less

Lead Digital Sales, Marketing and Distribution for all music releases and label initiatives.Built and led key relationships with Digital Service Providers, Online Platforms and Distributors worldwide, inc. Spotify, Apple Music & iTunes, YouTube & Google Play, Amazon, Pandora and more, building lasting, trusted relationships at all platforms, navigating the shift from downloads to streaming and ensuring Ninja’s audio catalogue and rights were exploited to their fullest… Show more Lead Digital Sales, Marketing and Distribution for all music releases and label initiatives.Built and led key relationships with Digital Service Providers, Online Platforms and Distributors worldwide, inc. Spotify, Apple Music & iTunes, YouTube & Google Play, Amazon, Pandora and more, building lasting, trusted relationships at all platforms, navigating the shift from downloads to streaming and ensuring Ninja’s audio catalogue and rights were exploited to their fullest throughout.Provided an experienced, trusted resource for Artists and Managers to understand each platform, ensuring the latest updates regarding DSP working process and promotional options was understood by all relevant parties, particularly through Streaming marketing initiatives such as account optimisation and playlisting strategies.Directed the company towards a more analytical, data-driven approach to decision-making across all aspects of digital campaigns and label ecommerce.Introduced the company to modern online advertising and eCommerce techniques such as customer and sales tracking, audience segmentation and retargeting via tools such as Facebook Business Manager, Google Adwords, Snapchat Ads Manager, Radium One & po.st, Linkfire, SmartURL and more. Show less

Lead Ninja Tune’s Digital Distribution after a move from an external distributor to an in-house operation.Worked closely with Digital Service Providers and Distribution platforms to ensure catalogue, metadata and delivery was optimised for each platform.Data-driven analysis and insight across all campaigns, specifically regarding sales and streaming trends, demographics etc, helping to shape and define best practices and future decision-making processes.

Content account management for music downloads platform, overseeing content reception, ingestion and catalogue upkeep for a wide number of major and independent labels and distributors. Also provided editorial and involved in marketing / label relations.