During my time as an Associate Director, I worked to not only manage client studies and drive commercial growth, but also to up-skill and train the wider division to make us more agile and able to adapt to the challenges of the modern field & delivery research market place.I also took on and advanced my work within focused, cross-business teams, including client account management for a major technology company and cross-business financial services research groups.

Continuing work with research and delivery design expertise, and management of client projects, my focus also expanded to advance and deepen our client offering, making better use of different quantitative research tools such as choice exercises and analysis. I also took on responsibilities for management of significant client relationships in technological and financial sectors, as well as public sector clients such as regulatory bodies and voluntary sector clients, such as consumer advocacy groups, adapting my approach to suit a broad range of sectors with very different needs, demands and interests.

Took on the role of the lead researcher on a variety of projects across all data collection platforms and worked to improve our topline reporting to clients. During this time I worked extensively to understand niche and emerging consumer cohorts, such as those working within the "Gig Economy". Lead on best practice in design and publication work for the Ipsos Observer division within the UK

Developed a grounding as a method agnostic, client sector agnostic research specialist by carrying out multi-modal research within Ipsos Observer's Omnibus team in Harrow. Working in online, face to face and telephone methodologies.