Tom Mcfarland

Tom Mcfarland Email and Phone Number

Digital Designer-Illustrator @ American Academy of Family Physicians
leawood, kansas, united states
Tom Mcfarland's Location
Kansas City, Missouri, United States, United States
Tom Mcfarland's Contact Details

Tom Mcfarland work email

Tom Mcfarland personal email

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About Tom Mcfarland

Creative Management Professional with over twenty years experience in all phases of the creative process, with particular emphasis in the areas of Interactive Design and Branding.Throughout my career, I have continued to learn and explore new methods and technologies to tell compelling stories. These stories are the means by which businesses present themselves and their products. Whether it's through an interactive web design, an instructional brochure, or an animated television commercial, I have a passion for using art and design to make visual communication that is simple to understand and stimulating to view. Creating authentic and consistent branding, designing and building compelling web sites and creating original illustrations to convey concepts and tone are among the primary ways that I love to tell the stories that allow business to shine and users to be entertained.

Tom Mcfarland's Current Company Details
American Academy of Family Physicians

American Academy Of Family Physicians

View
Digital Designer-Illustrator
leawood, kansas, united states
Website:
aafp.org
Employees:
566
Tom Mcfarland Work Experience Details
  • American Academy Of Family Physicians
    Senior Website Designer
    American Academy Of Family Physicians Aug 2014 - Present
  • Tm Design
    Owner
    Tm Design Jan 2008 - Present
    As a consultant, freelancer and hired hand, I have been asked to design and built web sites, create interactive animation, develop corporate collateral, and produce product and package design.
Most recently contracting with Blue Cross and Blue Shield of Kansas city to re-design the front end user interface for all six of their web portals. This ongoing project requires my expertise in creating an attractive and contemporary look and feel, strong, consistent branding and intuitive design. The result keep this very public, very visible company looking fresh and up to date to the many providers, members, brokers, consumers and employers who rely on the website daily.I have also analyzed and synthesized complex schedules, management programs and business dealings into easy to digest timelines, charts and newsletters and animated movies.

Working with Marvel Entertainment, I have Illustrated high profile trading card sets as well as ads featuring Spiderman, X-men, the Fantastic Four and many other characters.

Many start-ups, not for profits and small businesses have called on me to design and build websites from scratch. Larger corporations have used my skills with design, html and css to improve their web presence. With textbook publishers, I have illustrated many educational materials and books.

Freelancing for all four local television news entities, I have produced hundreds of Courtroom Illustrations for over 30 high profile trials, some of which have been broadcast regionally and nationally.

My list of clients, types of projects, and skills continues to grow. I continue to learn and adapt. 

•Clients include: Andrews McMeel Universal, Blue Cross and Blue Shield, Commerce Bank, KMBC TV, Plaza Merchants Association, St. Luke’s Hospital, Simon & Shuster, Marvel Entertainment, NFL, NBA, Sprint, Coca-Cola, Nestle, Crayola and Nabisco.
  • Pearl Leaves Llc
    Director, Artistic Technical Innovation
    Pearl Leaves Llc Aug 2012 - Jan 2013
    Coordinating the interface, design and animation of unique interactive elements in creation of patient portals, eBooks, mobile apps and web sites. Bridging Art, Technology and Medicine.
  • Muncharoo Llc
    Vice President/Creative
    Muncharoo Llc May 2010 - Jun 2012
    As a founding partner, I designed the branding and look for the entire enterprise. As an online marketing business, the web site serves as the storefront and public face. The welcoming and easy to interact with design allowed Muncharoo to quickly become the most successful local business of it's kind. Before selling the daily deals end of the business to a larger national enterprise, I worked with over five hundred merchant clients to create daily promotions. With my staff, we researched, wrote and edited descriptive text, headlines and highlights as well as photographing and creating custom images. We broadcast the deals to over sixty thousand subscribers from an email database that we managed to build through social media and promotional concepts. Creating the business concept, brand look and feel and web market place from the bottom up demanded many technical and creative skills. The ongoing management with daily deadlines and upgrades challenged dedication and flexible thinking. We are now working on new and more exciting ideas that will once again require that I discover new methods to improve my skillset.
  • Family Features Editorial Syndicate
    Online Art Director
    Family Features Editorial Syndicate 2008 - Mar 2010
    At Family Features, I re-designed the company's two private and two public web sites, as well as numerous specialty sites and landing pages. I also designed and built flash-based tutorials and demonstrations in addition to interactive widgets that were integrated into independent web sites nationally. And on the print side, I designed full page editorial features and all the business and marketing materials.
  • Ase Group
    Creative Director
    Ase Group Jul 2004 - Dec 2007
    • Supervised the design and creation of support materials for large national meetings of multi-million dollar companies such as IHOP, Popeye’s, and Pella Windows.• Finalized themes, logos, emblems, and branding schemes used across entire yearlong campaigns. Also created web sites used for registration of thousands of participants. These materials communicated complex schedules, themes and activities to employees and guests.• Managed Creative Department and increased efficiency by analyzing systems and upgrading software and hardware. Trained and mentored staff and contractors.
  • Primedia
    New Media Design Manager
    Primedia 1998 - 2001
    • Designed, built and maintained several trade magazine web sites as well as the corporate web site and much of the Intranet for this 150 million-dollar publisher of over 100 magazines. A strong command of HTML and extensive experience with graphic design were used to create user-friendly web sites that drove traffic and increased value and reach of the magazines. • Advanced to lead designer of an eighteen-member web development department, focused on multimedia design, both graphic and navigational, to create interesting and intuitive user interfaces. A particular interest in motion graphics led toward using vector animation and streaming video to create a richer interactive experience. • Represented New Media department on four-member team that launched first corporate intranet, which allowed consistent connection to employees in dozens of offices located internationally. Created animated teaser campaign and tutorials that facilitated user acceptance. Designed graphical user interface, managed news input and trained key personnel in administration.

Tom Mcfarland Skills

Graphic Design Advertising Creative Direction Illustration Social Media Photography Marketing Communications Logo Design Integrated Marketing Online Marketing Email Marketing Web Design Direct Mail Social Media Marketing User Interface Design Corporate Branding Digital Marketing Animation Online Advertising Interactive Media

Tom Mcfarland Education Details

Frequently Asked Questions about Tom Mcfarland

What company does Tom Mcfarland work for?

Tom Mcfarland works for American Academy Of Family Physicians

What is Tom Mcfarland's role at the current company?

Tom Mcfarland's current role is Digital Designer-Illustrator.

What is Tom Mcfarland's email address?

Tom Mcfarland's email address is mc****@****ail.com

What is Tom Mcfarland's direct phone number?

Tom Mcfarland's direct phone number is (913) 906*****

What schools did Tom Mcfarland attend?

Tom Mcfarland attended University Of Missouri-Columbia.

What skills is Tom Mcfarland known for?

Tom Mcfarland has skills like Graphic Design, Advertising, Creative Direction, Illustration, Social Media, Photography, Marketing Communications, Logo Design, Integrated Marketing, Online Marketing, Email Marketing, Web Design.

Who are Tom Mcfarland's colleagues?

Tom Mcfarland's colleagues are Beth Anderson, Bree Mehringer, Ma, Mike Armstrong, Laura Schmidt, Loni Norwood, Laura Leibman, Mba, Megan Mortimer.

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