Tom Mcgrath Email & Phone Number

Manchester, United Kingdom

Manchester

My role involved being the day-to-day contact on accounts on both an internal and external basis, delivering an efficient, effective and profitable service. To manage all jobs through agency systems and procedures, liaise with other departments as appropriate.Responsibilities include:• Develop and maintain a close and efficient relationship with key client contacts• Manage the Account Executive involvement with clients and assist Account Director in managing assigned staff and developing them for roles of greater responsibility• Ensure client requests are dealt with promptly and that expectations are managed in terms of speed, delivery and quality of response• Manage all jobs to ensure they are scheduled on time and to budget • Ensure the issuing and distribution of regular ‘work in progress’ reports • Ensure research and background information is prepared for briefs/pitches/presentations• Front creative briefing meetings and contribute to major creative briefings with the Client• Manage client requirement, budget and timescales, monitoring ongoing costs throughout campaigns• Ensure creative team have the relevant information and materials required to deliver the best creative product• Understand what consumer insight, product information and competitor understanding is relevant to provide inspiration and value to the creative process• Manage the creative production schedule to ensure activity is delivered on time, from photography through to studio• Assist or present creative concepts to client• Ensure the appropriate time for the media planning process is built into campaign planning• Manage the production of accurate and timely invoices, dealing with any billing or financial query as appropriate

Wigan, United Kingdom

• To develop and deliver cost effective marketing campaigns, which could deliver measurable return on investment (ROI), supporting delivery of business KPI’s• Managing all elements of the marketing campaign from development through to execution and evaluation• Present campaign proposals and creative concepts to multiple and senior stakeholders• Copy check and amend campaign creative (offline and online) and store POS• Write creative, photographic and media briefs for campaigns • Define product briefs and manage selection through B&M teams• Management of budgets including campaign spend, agency fees, print and associated admin• Accountability for taking briefs, planning, creating proposals, and being the main point of contact between external agencies and JJB Sports• Key focus on priority stores within the company portfolio, developing POS and Graphics to be implemented throughout

Manchester

My role was to manage the planning and implementation of effective retailer and marketing communications for a key client.Responsibilities included:• Development, co-ordination, implementation and evaluation of marketing plans plus co-ordination of media buying per asset to meet individual campaign objectives• Retailer liaison function for all marketing initiatives – ‘selling in’ all promotions and campaigns to gain support• Analysis of market research to identify marketing opportunities per asset• Effectively manage and deliver retail marketing communications weekly, create retailer/customer newsletters, promotional retailer briefs and present quarterly retailer meetings• Manage all events per asset to ensure suppliers meet objectives set and brief wider centre teams on forthcoming promotions and events (including responsibilities)• Responsible for all data capture databases, their input, upkeep and analysis• Gather, collate and analyse post campaign results against the objectives set and present findings• Work with the centre’s PR resource to identify and report on newsworthy stories ensuring press opportunities are utilised, providing assistance with the production and issuing of press releases and attending events to take quotes and pictures to drive publicity • Maintain client website’s and social media content• Identify and implement contra-deal opportunities with suitable partners• Manage the marketing function of the Customer Care teams, providing support & managing customer feedback• Key involvement in taking briefs, planning, creating proposals, and being the main point of contact between client and creative team• Assist with copy checking creative and press releases• Manage charity links with the assets to drive footfall and benefit to the assets