Tom Murphy

Tom Murphy Email and Phone Number

Professor of Practice - Sustainability Marketing and Branding @ Clark University
Boston, MA, US
Tom Murphy's Location
Greater Boston, United States
Tom Murphy's Contact Details

Tom Murphy work email

Tom Murphy personal email

About Tom Murphy

In addition to my role teaching Sustainability Marketing and Branding, I advise global cities, institutions and corporations on the development of strong brand strategies that include sustainability. I begin by helping to build a Brand Purpose that communicates why a brand exists. This leads to stronger brand positioning around strong values and benefits that last beyond a single cycle of product or service benefits. A strong brand purpose allows better brand positioning with target markets and creates stronger lasting brand loyalty with both the market and internal employees.

Tom Murphy's Current Company Details
Clark University

Clark University

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Professor of Practice - Sustainability Marketing and Branding
Boston, MA, US
Tom Murphy Work Experience Details
  • Clark University
    Professor Of Practice - Sustainability Marketing And Branding
    Clark University
    Boston, Ma, Us
  • Clark University
    Professor Of Practice - Sustainability Marketing And Branding
    Clark University Jun 2024 - Present
    Worcester Mass
    Professor in Branding Concepts for Undergraduates. Professor in Branding Strategy and Sustainable Marketing for Graduates. As Professor of practice I consult with global branding and sustainability managers to improve brand messaging and market position for products and services
  • Clark University
    Associate Professor In Marketing
    Clark University Jan 2011 - Jul 2024
    Worcester Mass.
    Teaching undergraduate and graduate level courses in Branding Strategy and Sustainability Marketing at the School of Management.
  • Harvard University - Dce
    Associate Professor - Division Of Continuing Education
    Harvard University - Dce Jun 2015 - Jul 2024
    Cambridge Mass
    I Teach graduate level courses each semester in Sustainability Marketing and Branding Strategy. I also provided consulting and advising expertise to corporations and institutions to help them improve branding and marketing around sustainable products and services. This is becoming a growing area of interest as consumers seek brands that offer sustainability benefits. Sustainability Branding Advisor to:National Pharmaceutical Company - Sustainability Brand… Show more I Teach graduate level courses each semester in Sustainability Marketing and Branding Strategy. I also provided consulting and advising expertise to corporations and institutions to help them improve branding and marketing around sustainable products and services. This is becoming a growing area of interest as consumers seek brands that offer sustainability benefits. Sustainability Branding Advisor to:National Pharmaceutical Company - Sustainability Brand DesignGlobal Athletic Footwear Company - Brand Development for Sustainable Athletic FootwearGlobal Retail Clothing Brand - Sustainable Material Sourcing and Brand EnhancementNational Parks - Brand PurposeSustainable Food Company - Brand CreationGlobal Baby Food Brand - Sustainable Packaging ReviewAI Technology Provider - Retail Store Brand StrategyRegional Craft Brewery - Brand Message CommunicationChildren's Hospital - Sustainable Brand DesignSouth American Capital City - Sustainable Brand Strategy Show less
  • Nautilus Decisions Inc.
    Chief Decision Officer
    Nautilus Decisions Inc. Jan 2010 - Jul 2024
    Develop strategic decision models for global corporations and organizations. Consult with executive teams on technology portfolio decisions, branding and marketing decision strategy. Deliver client specific workshops and recommendations to leverage brand marketing methods.
  • Idc
    Senior Manager It Strategy
    Idc 1999 - 2000
    Greater Boston Area
    Strategic thought leadership in Technology Investment, IT and Business Connection and Knowledge IQ across corporations. This role included research articles and presentations to more than 500 CIO's and Technology executives at national conferences and webinars.

Tom Murphy Skills

Marketing Strategy Marketing Management Strategy Thought Leadership Management It Strategy Branding Strategies Social Media Marketing Portfolio Management Sustainability Marketing Sustainability Branding

Frequently Asked Questions about Tom Murphy

What company does Tom Murphy work for?

Tom Murphy works for Clark University

What is Tom Murphy's role at the current company?

Tom Murphy's current role is Professor of Practice - Sustainability Marketing and Branding.

What is Tom Murphy's email address?

Tom Murphy's email address is tm****@****ail.com

What is Tom Murphy's direct phone number?

Tom Murphy's direct phone number is +161749*****

What skills is Tom Murphy known for?

Tom Murphy has skills like Marketing Strategy, Marketing Management, Strategy, Thought Leadership, Management, It Strategy, Branding Strategies, Social Media Marketing, Portfolio Management, Sustainability Marketing, Sustainability Branding.

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