Responsibilities include heading up PR, marketing and communications activity for Sovereign Brands portfolio (Luc Belaire, Bumbu Rum, McQueen & The Violet Fog Gin, The Deacon Whisky and Villon) across Europe, Asia and Australia/NZ.

Working PR campaigns for grassroots artists to multi platinum grammy nominated, some highlights:- Success with artists including Dreya Mac, Young Dolph & Key Glock, $NOT, Mowgs, Da Beatfreakz, Wewantwraiths, Carla Prata and many more. - Carrying out Megan Thee Stallion's campaign for her album "Body" successfully publishing 20+ articles, 500 fly posters and garnering over 5 million reach on instagram.- Worked with radio stations and publications, ensuring coverage and radio runs for successful artists. - BBC1xtra, CapXtra, Rinse, Reprezent, Balamii. - Highsnobiety, Complex, Trench, Notion, NoJumper, Lyrical Lemonade and many more. Working and securing brand partnership deals (SNS, G Shock, Kick Game, Axel Arigato etc.) on activations with artists and magazines. Some recent highlights- Worked a direct brand partnership for the successful launch of Headie One's album, gauging 5.1 million views, 5.6m combined social reach and earning the media value of £418k. To note this was in guidance with COVID and strategically thinking outside the box.- Working for a brand to create a 6 figure event to target a specific demographic. The result created an effortless activation pre-COVID with the brand Schuh.- Working with Clarks and WAVE magazine to highlight and celebrate Jamaican culture. In one situation Ministry of sound were also secured to increase the success of the activation.

Handling PR campaigns for major artists