Tom Perrett Email & Phone Number

London, Greater London, United Kingdom

London, United Kingdom

Leading the Aviator account team working across international clients, both direct and agencies.Managing the delivery of the highest standards of service and to ensure we provide input that gives us and our clients recognised advantage against competitors.Ensuring the team are aligned to a process which allows them to work efficiently and deliver proposals in an organised manner. Adding value and providing communication solutions to meet and surpass client expectations.Supporting and mentoring the account handling team, tracking the progress of individuals, setting them goals, identifying where they may need help and providing training as required.Managing the development and implementation of tools, powered by both proprietary and syndicated data.Monitoring the satisfaction of our clients – both agencies and advertisers. Installing and maintaining Service Level Agreements to monitor performance where appropriate.Maintaining a strong working relationship with media owners, consultants and auditors. Ensuring our knowledge of what is available and what clients need is unsurpassed.

London, United Kingdom

A media company representing a premium audience and unique platforms around the world. As International Account Director I was responsible managing relationships with clients and agencies.Focus on sales, strategy and communications, delivering media solutions for those looking to target premium audiences and ultra high net worth individuals.

Roles and ResponsibilitiesManaging OOH planning and buying strategy for Starcom Mediavest. Working in conjunction with planning and investment teams to effectively incorporate OOH on multimedia plans. Setting and achieving target spends by advertiser within the overall portfolio. Responsibility for retaining and growing current client spend. Maintaining a close relationship with Kinetic buyers, monitoring the OOH market, and ensuring all campaigns are fully accountable against both planning and buying KPIsTowards the end of 2010, I was presented with an opportunity to work solely on the Starcom Mediavest account, dividing my time during the week between the Kinetic and SMV offices. Based at SMV, my role is to deliver effective campaigns for each of the active brands, as well as identifying new opportunities to grow OOH spend within the agency. Maintaining a close relationship with both the planning and investment teams has been vital in understanding the key communication objectives.

At the end of 2008, I was offered an opportunity to relocate to Kinetic’s Johannesburg office in the role of Client Service Director. Originally, the project took the form of a 6-month contract where I was expected to bring a fresh perspective to our operation, with the objective of retaining and growing Kinetic South Africa’s client base. Upon a successful start, the contract was extended twice and resulted in an 18-month stay in South Africa.Roles and ResponsibilitiesManaged Kinetic South Africa planning Introduced and Implemented European codes of practiceMaintained strong relationships with clients and brand managers within UnileverImproved overall brand communications and reporting Client retained. More focus within this role on the commercial aspects of the business. Regular correspondence and reporting the MD of Kinetic EMEA. Grew Kinetic’s overall client portfolio. Assisted in developing a small, specialist OOH market in SA

Roles and ResponsibilitiesAchieving annual targets set by clients within the Direct Appointment team at Kinetic London. Working on direct appointments such as Coors, Bacardi, Warner Brothers and Apple. Good experience of both short term, and longer term strategic planning. Formed strong relationships with agency and client staff over the time working on the accounts above. Successfully managed various OOH campaigns valuing from £5k to £1.5m. Worked as an integral part of successful competitive direct appointment OOH pitches. Active involvement in audits of planned campaigns

- Frequent planning of smaller campaigns - Regular presentations to agencies- Post-campaign analysis and forecasting future spend- Campaign management