With over 20 years of experience in the media industry, I am a seasoned leader and strategist in sales, marketing, and digital platforms. I am passionate about creating innovative and impactful solutions for advertisers and publishers, leveraging the power of audio, video, display, email, and mobile. As the Head of Sales - National Audio USA at Spotify, I lead a high-performing team that drives revenue and growth for the world's largest audio streaming service and its diverse and engaged audience.In my current role, I oversee all aspects of sales and partnerships for Spotify's national audio inventory, working closely with agencies and clients across various industries and markets. I also collaborate with internal stakeholders to develop and execute effective sales strategies, product launches, and marketing campaigns that showcase Spotify's unique value proposition and competitive edge. Some of my recent achievements include securing a large contract with a major automotive brand, launching a new podcast sponsorship program, and increasing the user retention rate by 25%. I have also contributed to multiple integrated marketing initiatives that span across Spotify's other digital platforms, such as video, display, and email. I have extensive skills and knowledge in media buying, digital marketing, integrated marketing, and audio and video production.