Tom Richards Email & Phone Number

Kitchener, Ontario, Canada

Environmental Lights www.environmentallights.com is the premier low voltage linear lighting solution for Residential and Commercial Construction applications. The addition of REVI (https://www.environmentallights.com/revi) low voltage, general illumination lighting in 2021 and ATX low voltage solutions, https://www.environmentallights.com/atx-low-voltage-lighting.html further solidifies Environmental Lights' market leading technologies. EL's success has a foundation in years of developing and… Show more Environmental Lights www.environmentallights.com is the premier low voltage linear lighting solution for Residential and Commercial Construction applications. The addition of REVI (https://www.environmentallights.com/revi) low voltage, general illumination lighting in 2021 and ATX low voltage solutions, https://www.environmentallights.com/atx-low-voltage-lighting.html further solidifies Environmental Lights' market leading technologies. EL's success has a foundation in years of developing and delivering reliable, innovative solutions for a wide range of applications. Located in San Diego, Environmental Lights has been listed on the Inc. 5000 as one of the fastest-growing private companies in America seven years in a row. We transform environments with LED lighting technology by engineering our customers’ visions into innovative solutions. We partner with our customers from project inception, through planning, specification and installation of their LED lighting systems to ensure we create solutions that match their exact needs. Our work transforms environments in an array of industries, including retail, entertainment, trade show/exhibit, hospitality gaming and most recently AV Dealers and builders. Learn more at EnvironmentalLights.com or by speaking with a sales engineer at (888) 880-1880. Show less

Waterloo, Ontario

My sales and marketing role is a continuation of my long term engagement with LumaStream in former roles as Chief Business Development Officer, COO of LumaStream and President of LumaStream Canada (Power Vector).Working with the CEO, assist with strategic planning, sales strategies and enterprise oversight.LumaStream's, www.lumastream.com, Low Voltage Intelligent LED Lighting System utilizes unique power conversion technology to provide a centralized low voltage power… Show more My sales and marketing role is a continuation of my long term engagement with LumaStream in former roles as Chief Business Development Officer, COO of LumaStream and President of LumaStream Canada (Power Vector).Working with the CEO, assist with strategic planning, sales strategies and enterprise oversight.LumaStream's, www.lumastream.com, Low Voltage Intelligent LED Lighting System utilizes unique power conversion technology to provide a centralized low voltage power distribution system. The result is a system that optimizes energy efficiency, LED longevity and a boundless ability to control lighting. With facilities in St. Petersburg Florida and Waterloo Ontario LumaStream offers unique lighting solutions to residential, house of worship, restaurants, auto dealerships, financial institutions...We are aligned with a network of highly trained and knowledgeable low voltage, control integrators. Show less

Waterloo Ontario And St Petersburg Florida

This position was created following the sale of the Power Vector division of E Craftsmen to LumaStream.  Responsible for building the operational infrastructure and business strategies for a new, innovative LED business based in St. Petersburg Florida: processes, strategy, products, people.  Managed OEM sales in US, Asia and Europe. Acquired new accounts and negotiated a new custom power supply program with a multi-million$ NPV. Developed key strategic relationships with… Show more This position was created following the sale of the Power Vector division of E Craftsmen to LumaStream.  Responsible for building the operational infrastructure and business strategies for a new, innovative LED business based in St. Petersburg Florida: processes, strategy, products, people.  Managed OEM sales in US, Asia and Europe. Acquired new accounts and negotiated a new custom power supply program with a multi-million$ NPV. Developed key strategic relationships with LED fixture partners in the US and Germany, LED module suppliers and manufacturing and design partners in China and the US Introduced rigour, structure and balance to a broad range of functions and tasks including: account management, inventory control, vendor management collections, product development, overheads, human resources, health and safety.  Facilitated a complex execution of delivery and commissioning of LED lighting for a rapidly growing restaurant chain.  Coordinated a respectful and smooth transition of Canadian production to the US facility. Show less

Waterloo, Ontario, Canada

E Craftsmen (www.ecraftsmen.com) designs and builds high reliability transformers and inductors for LED lighting, aviation, power and specialty instrumentation applications.This position is a continuation of a 16 year relationship with E Craftsmen as the former President of E Craftsmen Corporation and as the current President of the E Craftsmen board of directors. This role is part of a three phase strategy that I initiated in 2010. Phase one was a management buy-out; Phase two -… Show more E Craftsmen (www.ecraftsmen.com) designs and builds high reliability transformers and inductors for LED lighting, aviation, power and specialty instrumentation applications.This position is a continuation of a 16 year relationship with E Craftsmen as the former President of E Craftsmen Corporation and as the current President of the E Craftsmen board of directors. This role is part of a three phase strategy that I initiated in 2010. Phase one was a management buy-out; Phase two - divestment of Power Vector; Phase three is business diversification. My role is to identify, qualify, plan and execute strategic revenue generating initiatives for E Craftsmen including acquisitions, equity investments, business development of products or businesses that are have some degree of strategic alignment with most or some of E Craftsmen's core competencies. Show less

E Craftsmen manufactures custom transformers for a diverse range of OEMs in North America and Asia. The company’s custom Power Supply division, Power Vector, developed unique driver solutions for LED lighting and was sold to LumaStream in 2011. Responsibilities at E Craftsmen included full P&L accountability; sales leadership and key account management; manufacturing and engineering leadership; finance and accounting. Initiated and executed two parts of a three phase strategic… Show more E Craftsmen manufactures custom transformers for a diverse range of OEMs in North America and Asia. The company’s custom Power Supply division, Power Vector, developed unique driver solutions for LED lighting and was sold to LumaStream in 2011. Responsibilities at E Craftsmen included full P&L accountability; sales leadership and key account management; manufacturing and engineering leadership; finance and accounting. Initiated and executed two parts of a three phase strategic plan that including a Management Buy Out (2009) and divestment of the Power Vector division.  Identified and evaluated companies for acquisition, strategic investments or joint venture. Achieved a profound improvement in pre-tax profits from fiscal 1999 to fiscal 2015 Increased sales by 50% from fiscal 1999 to fiscal 2002 Restructured organization to reduced overheads. Developed new business model for the power supply division and introduced new product for high brightness LEDs. Championed development of IP portfolio that created tremendous value for this division.  Grew revenues by fostering strong relationships with a diverse OEM customer base that included LED Fixture Manufacturers, Aerospace, Battery Charging and Medical instrumentation.  Developed strategic partnerships in Asia, Europe and Mexico to broaden product offerings and diversify manufacturing base. These changes helped to mitigate the impact of the Canadian dollar, off-shore competition and technology shifts. Show less

Kitchener, Canada Area

Canada Cordage sells residential and commercial grade cordage and concrete additive products to retail hardware, OEMs and concrete distribution partners. Introduced a ‘Speed is Life’ approach to a 142 year old business with mature products, processes and an extend history of flat sales and earnings, resulting in…. Commitments for multi $MM in new business within twelve months. Successful development of strategic marketing alliance with a major US partner Introduced a… Show more Canada Cordage sells residential and commercial grade cordage and concrete additive products to retail hardware, OEMs and concrete distribution partners. Introduced a ‘Speed is Life’ approach to a 142 year old business with mature products, processes and an extend history of flat sales and earnings, resulting in…. Commitments for multi $MM in new business within twelve months. Successful development of strategic marketing alliance with a major US partner Introduced a radically new retail program and secured a major hardware buying group. Delivered the first new products in less than five months after project initiation. This action not only increased revenues, but also saved this part of the business from extinction.  Adjusted sales force (terminations, realignments, new appointments) Show less

Waterloo Ontario Canada

EASYHEAT specializes in heating cable systems for cold weather pipe tracing, roof de-icing and floor warming. Customers include wholesale retail, plumbing, electrical, and OEM.  Responsible for all sales and marketing initiatives in Canada and Europe. Increased Canadian sales by 70% from 1992 to 1997 and in target market segments by 500%. Established the customer base and market foundation that enable European sales to grow 1,000% from 1995 to 2002 (legacy). Established… Show more EASYHEAT specializes in heating cable systems for cold weather pipe tracing, roof de-icing and floor warming. Customers include wholesale retail, plumbing, electrical, and OEM.  Responsible for all sales and marketing initiatives in Canada and Europe. Increased Canadian sales by 70% from 1992 to 1997 and in target market segments by 500%. Established the customer base and market foundation that enable European sales to grow 1,000% from 1995 to 2002 (legacy). Established European enterprise that continues to generate millions in revenues each year. Introduced two new product lines that generated $MMs in revenues in the first 24 months of launch. One of these lines has grown to multiple $MMs a year in Canada alone.  Developed a highly motivated and focused team of manufacturer’s representatives. Some territories experienced revenue increases of 250% to 450% in less than 36 months. These results were achieved through introduction of new KPIs, alignment of compensation to objectives, terminations and new appointments. Show less

Ala Lighting Specialist

Mba, Marketing

Activities and Societies: VP MBA student association. Member of Concordia Case Study team. Honour roll, U of M Summer Consulting Program

Ba, Political Science

Activities and Societies: U of S Soccer - four years - CIS