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I have 11 years of experience working in UX Design for a Fortune 50 company. I worked extensively with artificial intelligence technologies, leading design teams of four to 20 people working on the cutting edge of natural language understanding, machine learning, and conversational design. As a Senior Designer and Design Lead, I have led design for established products with 9 digit revenue, and brought brand new products to market. I worked closely with VPs, product management, marketing, design management, and engineers across multiple geographies, both in product sprints and other projects.
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Design Principal, Ai Interaction ParadigmsIbmCambridge, Gb -
Design PrincipalIbm Jun 2023 - PresentUnited KingdomAs Design Principal for IBM Data, AI, Automation, and Digital Labor I work at the very forefront of design for artificial intelligence and machine learning. I pursue product design and human experience related to foundation models, large language models, productivity, conversational design, and the future of work. Design Principal is the highest level of non-executive design role at IBM focused on thought leadership, strategy, and portfolio-level execution. It combines business strategy… Show more As Design Principal for IBM Data, AI, Automation, and Digital Labor I work at the very forefront of design for artificial intelligence and machine learning. I pursue product design and human experience related to foundation models, large language models, productivity, conversational design, and the future of work. Design Principal is the highest level of non-executive design role at IBM focused on thought leadership, strategy, and portfolio-level execution. It combines business strategy, technical viability, policy and ethics, as well as a deep focus on the craft of UX design. In addition, I have a particular focus on user adoption and growth. I provide subject matter expertise in strategies to ensure users extract maximum value from the product features and capabilities IBM product teams release. Show less -
Ux Architect - Ibm Watson AssistantIbm Jan 2018 - Jun 2023Austin, Tx, Usa & Cambridge, UkAs UX Architect I peer with the Design Director and together we run a team of 18 designers across 12 cross-functional product squads. My responsibilities include design strategy, design review, upskilling designers, and mission planning. I work directly on designs, collaborating with product managers to define new product features, create prototypes in paper, Sketch, or Figma, and validate priorities and user flows with customers. I also support marketing in communicating product value and work… Show more As UX Architect I peer with the Design Director and together we run a team of 18 designers across 12 cross-functional product squads. My responsibilities include design strategy, design review, upskilling designers, and mission planning. I work directly on designs, collaborating with product managers to define new product features, create prototypes in paper, Sketch, or Figma, and validate priorities and user flows with customers. I also support marketing in communicating product value and work with our user research team to plan and prioritise generative, qualitative, and quantitative research activities. Show less -
Senior Designer - Ibm Watson A.I. ApplicationsIbm Jan 2016 - Jan 2018Austin, TxThe IBM Watson team focuses on artificial intelligence, machine learning and cognitive services. I worked on projects related to retail, healthcare, business analytics, and legal compliance, applying AI capabilities to test potential new products.I developed deep domain knowledge in AI and AI related design, for example, best practices for designing and building conversational and hybrid interfaces such as Google Assistant. I designed tools for business users to train AI models to… Show more The IBM Watson team focuses on artificial intelligence, machine learning and cognitive services. I worked on projects related to retail, healthcare, business analytics, and legal compliance, applying AI capabilities to test potential new products.I developed deep domain knowledge in AI and AI related design, for example, best practices for designing and building conversational and hybrid interfaces such as Google Assistant. I designed tools for business users to train AI models to understand unstructured data, such as documents or images. I worked extensively on design systems where I produced components, and created design guidelines for designers and developers. Show less -
Design Lead - Ibm App ConnectIbm Jun 2015 - Jun 2016Austin, TxI led a team of four designers in bringing a brand new product to market. We conducted market research, identified target users, and validated product/market fit. As the project scaled up, I grew the team to 12 designers, responsible for all elements of design from product layout, navigation, user journeys, interaction patterns, and visual design. App Connect released successfully in March 2016. -
User Experience DesignerIbm Apr 2010 - Sep 2014Hursley, Uk & Austin, TxUser Experience Designer on IBM DataPowerDataPower mixes hardware with a web UI resulting in a diverse blend of physical and software tasks and personas. My role interacts closely with senior architects and product management to blend market requirements, modern design and technical feasibility. I output task models, alignment diagrams, high fidelity compositions, user research and visual components. Through conferences and contextual interviews I work closely with customers… Show more User Experience Designer on IBM DataPowerDataPower mixes hardware with a web UI resulting in a diverse blend of physical and software tasks and personas. My role interacts closely with senior architects and product management to blend market requirements, modern design and technical feasibility. I output task models, alignment diagrams, high fidelity compositions, user research and visual components. Through conferences and contextual interviews I work closely with customers externally whilst internally I facilitate a design culture among the design, development and product management teams. Show less -
Web And Lua DevelopmentFreelance Jul 2008 - Apr 2010Cambridge, EnglandFreelance, Volunteer and Open source development in the Video Game space. UI Developer, Usability Engineer and Community management for a web based game company headquartered in Cambridge, UK.
Tom Roach Skills
Tom Roach Education Details
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Philosophy -
Hills Road Sixth Form CollegePhilosophy, Maths, History, Biology, Physics
Frequently Asked Questions about Tom Roach
What company does Tom Roach work for?
Tom Roach works for Ibm
What is Tom Roach's role at the current company?
Tom Roach's current role is Design Principal, AI Interaction Paradigms.
What is Tom Roach's email address?
Tom Roach's email address is to****@****ail.com
What is Tom Roach's direct phone number?
Tom Roach's direct phone number is (800) 426*****
What schools did Tom Roach attend?
Tom Roach attended University Of Cambridge, Hills Road Sixth Form College.
What are some of Tom Roach's interests?
Tom Roach has interest in Civil Rights And Social Action, Science And Technology, Education.
What skills is Tom Roach known for?
Tom Roach has skills like Design Leadership, User Research, User Experience Design, Interaction Design, Team Leadership, Design Thinking, Empathy Maps, Personas, Experience Maps, Client Presentation, User Interface Design, Contextual Inquiry.
Who are Tom Roach's colleagues?
Tom Roach's colleagues are Shrinivasa K, Zhong Liang Wang, Satinder Saran, Myrelle Avelino, Dayakar Ghattolu, Dheeraj Kumar Dasari, Vivek Agarwal.
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