Technology & Strategy Director
Product design/development and electrified vehicle technology specialist with 40 years of automotive industry experience. Have conducted a broad range of strategic and design studies, technology assessments, market analyses, and business evaluations to help clients develop compelling new automotive products, technologies, services and business strategies. Worked with China auto companies on development of hybrid and electric New Energy Vehicles (NEVs), composite materials, and other vehicle technologies and strategies. Automotive Insight customer engagements include:• Led NVH Improvement Project for Chinese OEM to develop cost-effective NVH solutions for new China market vehicle entry to make it commercially viable.• Led build of Through-the-Road (TTR) Plug-in Hybrid (PHEV) powertrain in a production compact SUV as demonstration vehicle for overseas client.• Led major study for TARDEC on full range of Vehicle Fuel Efficiency Improvement and Electrification Technologies, documenting industry developments and challenges.• Developed analysis of medium/heavy-duty diesel-electric hybrid truck and bus technologies, commercial products, and fleet user experiences for TARDEC. Presented results to ATA/TMC mtg.• Conducted data acquisition on military base non-tactical fleet and developed vehicle duty cycles to support vehicle electrification. Wrote papers on results for GVSETS conference and ATA/TMC meeting.• Completed Product Development Resource Management study for top automotive OEM with gap identification and recommendations.• Led analysis of new, lightweight composite material for supplier to determine automotive application potential. Worked with auto OEM’s and suppliers to identify processing issues/opportunities.• Provided automotive component design & mfg. complexity expertise on OEM study to determine appropriate supplier SG&A markups by commodity type.