My role involved managing all aspects of the brand. Developing brand strategy in-line with global direction. Developing and implementing creative print and online strategies and execution. I spent the last 3 years repositioning the brand in the Australian market. After developing a new positioning statement signed off by the global marketing director. Prior to the role of Asia Pacific Marketing Manager I spent 3 years as the National Sales Manager. In those 3 years the business grew at a rate of high single to low double digit growth each season. Given the market as a whole was declining this was a significant achievement.

Responsible for the global sales and marketing functions of the company's two brands FCS and Gorilla Grip. Managing sales managers in Australia, Hawaii, North America and Europe as well as distributors in NZ, Asia and South Africa.Implementing global sales and marketing strategies for both brands to drive sales, brand awareness but most importantly profitability.I delivered positive sales growth every year and implemented a new product that is now the mainstay of the company's global business.