• Strategic Marketing, Advertising, Planning and Marketing Research Consulting Services.• Experience in many industries including, automotive, consumer shopping, and higher education, among others. • Automotive experience includes, strategic planning, brand communication, vehicle positioning, image advertising, direct mail, loyalty publications and communications, experiential, dealer association, aftermarket retail, others. • Innovative consumer research and analytical services.• Research services include: Quantitative online surveys and Qualitative moderation.• Actionable insights and recommendations incorporated with analyses and reporting.

• Directed team performing large, complex advertising tracking study for major automotive clients.• Coordinated team work from several US locations.• Developed new questions for syndicated online survey.• Wrote and discussed results monthly with clients, including insights and recommendations. • Wrote separate Advertising Insights Report which Phoenix management felt should be included with all client deliverables.• New business team member.

• Developed methodologies and new research products for start-up Event Measurement Company • Research design and questionnaire development • Report writing with insights and recommendations • Moderated many focus groups • Considerable client interface • Significant new business experience

• Responsible for strategic marketing, advertising and consumer research for auto and non-automotive accounts for Detroit office of major advertising agency • Discussed with client their strategic marketing, advertising and product issues / needs and devised innovative quantitative and qualitative methodologies to solve these problems -- Including audience unmet, unfilled consumer product needs, brand imagery, new product positioning, communication issues, etc. -- Examples: Photo imagery, Conflict groups, Ethnographic picture-taking, new Product Unmet Needs -- Further examples of innovated consumer research techniques available • Designed and execute advertising retail research, helping ad agency Creative Group understand differences and nuances with retail consumer• Determine consumer motivations and benefits affecting the successful marketing and launch for future new vehicle launch activities -- Engaged in OEM product clinic work for future vehicles -- Developed and executed quantitative and qualitative new vehicle launch communication positioning research for OEM advertising client• Designed and executed Hispanic research --Understand their families, lifestyles, traditions, language, dreams, purchase behavior related to automotive imagery and planned purchases• Interpreted consumer motivations from all research, writing results which answer client’s original marketing concern, using Insights and Recommendations• Developed marketing briefs for clients/creative group to launch new products• Presented research results to OEM management and ad agency, confidently addressing their questions