Performance driven, qualified Marketing and Digital professional with a track record in delivering commercial growth through a blend of strong team Management, insight-led Strategy and Innovation. Over 5 years’ experience developing high-performing teams, over 10 years’ experience delivering multi-million pound digital projects and marketing campaigns and delivering growth through an analytical, insight-led approach ensuring all activity is strategically and meticulously executed, and reported against predetermined KPIs. Key Skills & AchievementsTeam & Stakeholder Management - Experienced line manager with record in growing and developing teams and individuals and building strong relationships with Company Owners and Senior DirectorsInsight-led Marketing Strategy - Devised multiple insight-led Marketing Strategies delivering commercial growth including double-digit YoY growth and the first profit in 3 years for a business as Head of MarketingBudgeting and P&L management - Managed multi-million pound Marketing budgets and P&L’s including setting annual Marketing budgets with Senior StakeholdersInnovation - Track record in creative problem-solving of challenges / opportunities via the creation of insight-led, commercial, campaign, product and service solutions including commercial OVP’s (Online Value Propositions)Marketing Campaigns - Delivered numerous multi-million pound direct and digital omnichannel marketing campaigns including the flagship campaigns for Direct Wines (Laithwaites / Sunday Times & BA Wine Clubs)Project Management - Led multiple, complex projects autonomously including being key stream lead on large IT infrastructure upgrades and digital software system implementationsBrand and Product Management - Managed Brands with over 225 years heritage including end-to-end rebrands, own product launches and lifecycles, and promotion of external brands and Marketing OrganisationsTechnical Skills - Experience of professional software including CRM systems, CMS’s, Web Analytics, ESP’s, Project Management tools and advanced knowledge of all Microsoft Office applications