Tom Murphy Email & Phone Number

Waterloo, Ontario, Canada

In my role at Canada Protection Plan / Thinktum Inc., I am involved in the development and execution of the modernization roadmap for Canada Protection Plan technology toolset' and report directly to chief transformation officer. I also establish and promote a culture of innovation and product development to meet business objectives and increase productivity. I am leading and mentoring a multi-functional team of 24 of project managers, business analysts, digital marketers, software developers, usability designers, and graphic designers. I create and execute technology and digital strategies for the organization.Here is a list of my key accomplishments: • Reduced ongoing support costs by 50% by deploying a cybersecurity plan and migration process for existing legacy systems.• Grew annual revenue and sales by over 20% through strategic year-end marketing and product launch initiatives.• Designed and initiated multi-year digital modernization/transformation project that propelled internal efficiencies.• Positioned Canada Protection Plan's nomination as a finalist for digital innovator of the year by Insurance Business Canada in 2019 and 2020 through the development and execution of robust strategies.• Decreased call volumes by 20% in the first year by implementing an AI underwriting chatbot.• Optimized advisor engagement by 40% by developing and executing an online affiliate marketing system.

Toronto, Ontario, Canada

In my previous role as a Vice President (VP) - Client Services & Product, I was responsible for the development of a customer-centric culture of accountability, infused growth, and momentum to stalled sales process, while expanding company insurtech product set through strategic planning. I have manageda large portfolio encompassing marketing, strategy, product, and engineering with a focus on providing excellent customer service. I have created and executed client engagement modelling and account management processes to meet business objectives. Key contributions of this role are give below: • Enhanced productivity and client engagement through execution of retention strategies and onboarding/refocused agile development process.• Developed and repositioned the company to more solutions-focused and less product-oriented while building and strengthening partnerships with supporting technology companies to further expand corporate initiatives for both parties.• Increased new client growth by 700% by expanding new markets and enhancing company offerings.• Formulated and implemented modern development strategies to create product eco-system.

I designed and implemented a three-year digital marketing plan with the VP of marketing. I also assessed and updated strategic plan annually while focusing on key learnings and changing business needs. I enhanced brand reputation online by creating and deploying innovative programs. Key contributions:• Boosted employee engagement and departmental scores from sub 50% to 93% with the highest score in the organization.• Accelerated online leads by 250% year-over-year by evaluating analytical data and managing digital processes.• Promoted education and charitable initiatives through the launch of the learningproject and careers2030 platforms.

Toronto, Ontario, Canada

Here at Rumblestrip, I have researched and evaluated opportunities in the emerging digital landscape with a variety of marketing and communications agencies throughout North America. I consulted with multiple Key Clients, including Blakes, Postmedia, Cassels & Graydon, Stewardship Ontario, Ceridian, Bank of Montreal, B2B Bank, Brinks Canada, Weight Watchers, MasterCard, and Playtex.Key accomplishments: • Fulfilled the needs of multiple digital agencies in Toronto by architecting digital solutions and staffing development and launch.• Managed the digital migration and integration of B2B Banks' acquisition of a large investment company.• Designed, developed, and deployed a multilingual global website for Blakes Cassels and Graydon that supported their international team of lawyers.• Devised and launched online portal for Stewardship Ontario, advising public recycling that reduced calls by 54%.

Toronto, Ontario, Canada

Key stakeholder of a mid-sized integrated marketing and communications company. Involved in all aspects of the day-to-day business operations with a primary focus on the interactive development profit centre. Ensuring a strategic and disciplined approach to all marketing communications; meeting and exceeding business objectives and positively delivering strong customer engagement across all brand touch points. Key Accomplishments• Launched a global brand into the Canadian market• Created and managed a multi-award winning interactive team• Architected and developed Aviva Canada’s first broker portalCore Qualifications and Areas of Expertise:• Cultivating client relationships and driving revenue acquisition• Envisioning new and innovative approaches and predicting probable business outcomes.• Manage relationships with internal parties affect by all marketing communication initiatives. • Influencing client direction based on application design and architecture.• Defining solution architecture.• Shaping and leading large-scale application design and architecture activities.• Establishing acceptance of designs with client executives• Managing digital projects through all phases of the development process• Managing a team of 25Key Clients: Foresters, Celestica, Husky Injection Molding, OLG, Government of Canada, Government of Ontario, GMAC, Aviva, Canwest, Microsoft Canada, CBC, Manulife, John Hancock and Toronto Public Libraries

Voted one of Marketing magazine's top 10 marketing and communications agencies in Canada, originally hired to serve as a technical lead for a variety of digital projects. Responsibilities quickly evolved to include leading the creation of a department dedicated specifically to Microsoft technologies. Eventually, taking on the role of Chief of Technology, I traveled North America to support the company's New York, Toronto and Ottawa offices sales efforts. Key Accomplishments• Expanded operational output by 200%• Successfully facilitated the first international online broadcast of a world leader (PM Jean Chretien – Team Canada Mission Japan 1999) • Multiple Digital Evangelist engagementsCore Qualifications and Areas of Expertise:• Analyzing and defining business needs, translating business requirements into functional & technical specifications• Shaping and leading large-scale application design and architecture activities.• Work with Account Management and Project Management teams to develop project brief requirements• Managing a team of 50• Public engagements to market the company• Cultivating client relationships and driving revenue acquisition• Envisioning new and innovative approaches and predicting probable business outcomes.• Influencing client direction based on application design and architecture.• Champion internal initiatives to further develop agency brand