Representing St. Ermins Hotel, a 331 bedroom 4* Deluxe Hotel with 15 function rooms, with our award winning Caxton Grill restaurant, Caxton bar, Tea Lounge & Terrace. Re-opened in April 2011 following an extensive £35 Million refurbishment program and located in the heart of Westminster with 120 years of history.Internationally recognised & a member of the prestigious AUTOGRAPH COLLECTION by Marriott International. Promoted to the role of Director of Sales in April 2014, responsible for driving business into the Corporate Negotiated, Consortia & MICE Sales segments into the hotel.In addition to my MICE role I was responsible for the below:Managing a team of 8 people in both pro-active & reactive functions. Responsibility for recruitment, development & succession plans. Creating & implementing a detailed annual sales plan for segments above, ensuring sales targets & activities are achieved.Working closely with Revenue Director to agree pricing for Groups & Corporate Negotiated Accounts in line with sales plan.Managed Corporate Team through RFP process & approved all new rates & re-negotiations. Developed account acquisition plan with Corporate Sales Team to assist in growing ADR.Develop and maintain close working relationships with Marriott GSO offices worldwide to promote hotel and maximize sales opportunities for Corporate Negotiated segment. Attended Leisure Sales calls for US luxury leisure agents.Key Achievements:10% Growth in Corporate Negotiated Room Revenue 2016/2017.4% Growth in Corporate Negotiated ADR 2016/2017.Email me at twalsh@sterminshotel.co.ukwww.sterminshotel.co.uk+447834335579

Part of pre-opening sales team, conducting sales research, telesales & sales trips to identify new clientele. Account Management of UK 3rd Party, DMC accounts & international sales. Overall responsibility of the MICE Sales Department including the creation & implementation of a Sales & Marketing plan including Tradeshows, Advertising, Sales Blitz etc.Managing a team of 4 (2 Sales Execs, 1 Conference & Events Manager and 2 Event Managers). Creating a pricing technique for meetings & events in line with demand, availability and key conference/group dates. Also creating & implementing any tactical promotions when necessary.Take part in weekly Revenue calls to owners to present results & forecasts for the next 3 months & beyond. Overall responsibility for 2012 Olympic groups including pricing/negotiations & contracting.Assist in the conversion from Accor’s “M Gallery” brand to Marriott’s “Autograph Collection”. Implementing new standards & systems used by Marriott International, networking with key sales personnel within the organisation to raise the profile of St. Ermins Hotel.Attending key MICE trade shows & events worldwide to promote the hotel including IMEX America, M&I Forums, EIBTM & numerous Marriott organised showcases. Building relationships with local conference venues to gain lucrative group business coming into these venues.Work with representation partners (London & Partners/Westminster Collection) to promote the hotel to their client base.Key Achievements:Increased M&E Revenues by 32% from 2012 v 2013 and 13% for 2013 v 2014Increased Group Room Revenue by 26% and ADR by 13% for 2013 v 2014Successful Launch of 4 star luxury hotel to the MICE Market, winning M&IT Bronze award for Best UK Hotel 2 years in a row.

Active member of the marketing board in conjunction with my role at St. Ermin's Hotel. Varied duties including:Act as the primary contact for all matters relating to affiliate and industry organisationsPersonal attendance wherever possible at all board meetings, members meetings and TWC annual events.Confex subcommittee to agree show objectives/marketing strategy.Ways of promoting newly launched website.Organization and direction of annual showcase.

Pro-active Sales Manager responsible for the UK MICE market, repositioning one of London's oldest grand hotels into the 5 star deluxe market following an extensive £80 million refurbishment. Responsible for managing 35 specific key agencies to drive group and meeting business into the Hotel by conducting client presentations, prospecting for new opportunities within managed accounts, site inspections, hosting of client events for key accounts, raise brand awareness, promote loyalty schemes and continue revenue growth. Plan sales trips within the UK to ensure all key and potential accounts are covered.Prospecting new MICE accounts for potential business and soliciting existing accounts for additional business.Attend key MICE tradeshows such as EIBTM, Imex and Confex and work with industry bodies (SITE/HBAA/Eventia) to further promote the Hotel.Implement procedures for MICE Loyalty program across the hotel, actively promote and meet targets on enrolment and transaction management.Organize industry events at the Hotel to maximise exposure of our newly re-launched hotel including our Hotel's MICE re-launch event which attracted over 150 attendees.Initiate both long and short term plans for promotions and tactical offerings.Conduct unique and bespoke site inspections to convert group business.Cross-sell all Langham Hotels worldwide to UK 3rd party agents.Promote Hotel to key DMC's to prospect for lucrative overseas in-bound groups.Work in conjunction with representation companies for familiarisation trips, presentations and account penetration.

Responsible for 7 boutique hotels in the UK; this was a newly created position which allowed me to target the unutilized weekend and MICE markets for the hotel group.Develop new meetings and event business at specific hotels through sales activities and presentations with key clients.Maintain existing account base through follow up and pro active selling, identifying opportunities and cross selling the Eton brand.Establish preferred partnerships with local venues to drive weekend business into the hotels. Wedding groups increased from 4 (first half 2006) to 28 (first half 2007).Hosting familiarisation trips and client events with key accounts.Develop and implement new procedures for the Meetings & Events department, standardise procedures and ensure consistency across the brand.Plan and develop sales activities to increase revenue across the group. Monitor performance levels of current accounts and identify potential opportunities for growth. Communicate with internal departments to ensure smooth running of events.

Working within the Sales Support team of the UK Regional Sales Office for Le Meridien Hotels and Resorts; a global hotel company with over 130 hotels in 56 countries. Supporting the UK Sales team including Account Managers and Directors on various tasks detailed below.Co-ordinating client requests for proposals (RFP) using the online RFP tool Nexus as well as client specific formats. RFP process includes rate solicitation, rate collation, quality checking rates, re-negotiations with hotels and clients, acceptance notification and rate loading. Co-ordinating sales activities including trade shows and sales blitzes. Making appointments for account directors, hotels with key accounts. Accompanying account directors on appointments and presentations to key corporate and consortia accounts.Planning and attending client familiarisation trips to hotels.Liaising with key clients and hotels to resolve any rate or booking challenges.Managing the rate loading process for specific clients using rate-loading tools, compiling account production reports using Infofinder (Cognos), updating and maintaining marketing funds for specific accounts.

Main Duties:Creating Global Hotel Programs for HSBC/Willis/Rolls Royce including: Project planning, Data research & analysis, GDS rate audits, Programme production & Benchmarking rates.Also negotiating competitive hotel rates for clients.