Affordable and market-rate single and multi-family housing developer in South Berkeley, Calif. Responsible for financing, budgeting, contractor and property management, vetting prospective tenants and contractors, design input, negotiations with City staff on land use planning, entitlements and permitting. Hands-on restoration of historic architectural features. Experience with coordinating project implementation in collaboration with builders, contractors, architects, city permitting and… Show more Affordable and market-rate single and multi-family housing developer in South Berkeley, Calif. Responsible for financing, budgeting, contractor and property management, vetting prospective tenants and contractors, design input, negotiations with City staff on land use planning, entitlements and permitting. Hands-on restoration of historic architectural features. Experience with coordinating project implementation in collaboration with builders, contractors, architects, city permitting and inspection officials, and real estate professionals. Show less

Executive Director of the not-for-profit corporation that publishes Home Energy magazine and No-Regrets Remodeling, the homeowners guidebook to creating a comfortable, healthy home that saves energy. Since 1984, Home Energy has helped to grow and develop the community and businesses of energy raters and auditors, energy efficiency professionals, home performance retrofitters and weatherizers, HVAC and green building contractors. Home Energy was the first trade publication to serve… Show more Executive Director of the not-for-profit corporation that publishes Home Energy magazine and No-Regrets Remodeling, the homeowners guidebook to creating a comfortable, healthy home that saves energy. Since 1984, Home Energy has helped to grow and develop the community and businesses of energy raters and auditors, energy efficiency professionals, home performance retrofitters and weatherizers, HVAC and green building contractors. Home Energy was the first trade publication to serve manufacturers that provide the diagnostic tools and building materials for this broad and growing community. As Home Energy has helped to grow and develop the community of practice we also helped to grow the business of our advertisers.Home Energy also provides editorial and publishing services to private utilities, research and policy organizations, including PG&E, American Council for an Energy Efficient Economy, and U.S. Department of Energy and Environmental Protection Agency. Show less

Interviewed leading social entrepreneurs and consultants, wrote, edited, designed, marketed, published and fulfilled online journal for social entrepreneurs and members of the Social Enterprise Alliance. Planned, designed, promoted, edited and published online subscription-based business management newsletter for nonprofit entrepreneurs at SEReporter.com. Setup banking and ecommerce links, managed vendors, author/contributors and subscriber relations. Initiated and managed content and sales… Show more Interviewed leading social entrepreneurs and consultants, wrote, edited, designed, marketed, published and fulfilled online journal for social entrepreneurs and members of the Social Enterprise Alliance. Planned, designed, promoted, edited and published online subscription-based business management newsletter for nonprofit entrepreneurs at SEReporter.com. Setup banking and ecommerce links, managed vendors, author/contributors and subscriber relations. Initiated and managed content and sales channel relations with major trade associations and consulting firms, including the Social Enterprise Alliance, Alliance for Nonprofit Management, and National Urban League. Show less

Promoted Greater Good Science Center membership to professionals and the general public using internet-based, print, and live event media. Provided recommendations to Editor and Program Director on member benefits, pricing. Disseminated Greater Good and Half Full web and print (i.e., Greater Good books) content (reprints, syndication, media coverage) to professional and consumer audiences, with a special focus on using social media tools (Facebook, Twitter, Digg) to disseminate content and… Show more Promoted Greater Good Science Center membership to professionals and the general public using internet-based, print, and live event media. Provided recommendations to Editor and Program Director on member benefits, pricing. Disseminated Greater Good and Half Full web and print (i.e., Greater Good books) content (reprints, syndication, media coverage) to professional and consumer audiences, with a special focus on using social media tools (Facebook, Twitter, Digg) to disseminate content and build community around the GGSC. Created content and edited monthly eblasts to Greater Good magazine emailing list. Planned and managed marketing, event registration promotion, and publicity for “Science of a Meaningful Life” continuing education seminars and other GGSC events. Coordinated onsite sales of GGSC books and memberships. Planned and coordinated direct mail marketing with third party seminar provider/co-sponsor. Projected and analyzed promotional responses from sources of new and renewing registration and membership sources.Managed member acquisition, renewal and donor solicitation efforts, including scheduling email and snail mail fulfillment efforts, periodically reviewing and updating acquisition/renewal/donation materials (forms, envelopes). Managed donor, email and member database, including synchronizing membership and ecommerce dbases, working with database programmer and website developer to update dbase and shopping cart functions. Trained and supervised student assistants.Responsible for member relations, customer service and satisfaction. Responsible for overseeing cashiering and deposits from ecommerce, mail order and on site/event sales in collaboration with UC administrators. Tracked and analyzed ROI, trends, lifetime value in quarterly reports on effectiveness of membership acquisition and renewal efforts. Tracked and analyzed enewsletter metrics, web site traffic, referring sources and goal conversions via Constant Contact and Google Analytics. Show less

Participated in business planning, launch and administration of Bay Nature magazine, the only 4-color quarterly natural history magazine for the greater San Francisco Bay Area. Built paid circulation to over 6000 by first year, bringing together a community of environmental advocates, naturalists, outdoor enthusiasts, and advertisers including major land conservation, natural science organizations and businesses serving this community.

Planned and managed member/subscriber service, acquisition and renewal marketing programs, distribution of print and on-line subscriptions and single copies, and client relations for $2.5 million/year business division publishing 33 journals in humanities, law, sociology, history for UC academic departments and international scholarly societies. Also managed and developed procedures for international and domestic individual, institutional and agency subscription and membership order entry… Show more Planned and managed member/subscriber service, acquisition and renewal marketing programs, distribution of print and on-line subscriptions and single copies, and client relations for $2.5 million/year business division publishing 33 journals in humanities, law, sociology, history for UC academic departments and international scholarly societies. Also managed and developed procedures for international and domestic individual, institutional and agency subscription and membership order entry, inventory, cashiering, EDI, web and e-mail ordering. Supervised five in-house customer service staff, advertising sales manager and marketing assistant. Show less

Consultant to non-profit and for-profit book, magazine and newsletter publishers on start-up, planning, direct marketing, market research, publicity and distribution. Clients included Outdoor Sports Insider, Immel Resources LLC, Berkeley Global Advisory LLC, Youth Outlook! magazine, California Native Plant Society Press, California Coast and Ocean magazine, San Francisco Estuary Project, California Dept. of Fish and Game, Whole Earth Review, Whereabouts Press, CompassPoint Nonprofit Services… Show more Consultant to non-profit and for-profit book, magazine and newsletter publishers on start-up, planning, direct marketing, market research, publicity and distribution. Clients included Outdoor Sports Insider, Immel Resources LLC, Berkeley Global Advisory LLC, Youth Outlook! magazine, California Native Plant Society Press, California Coast and Ocean magazine, San Francisco Estuary Project, California Dept. of Fish and Game, Whole Earth Review, Whereabouts Press, CompassPoint Nonprofit Services, Nolo Press, Krames Communications, The Management Center, EdSource, Instituto de la Raza, Shanti Project. Show less

Planned, budgeted and managed subscription acquisition, renewal marketing programs and newsstand distribution for consumer magazine with 25,000 paid circulation. Wrote direct mail copy for gift, donor, acquisition and renewal mailings, book promotions and special events. Managed on-line subscriber forums on The WELL. Developed and wrote e-mail subscription solicitations to WELL subscribers. Conducted market research surveys. Set and planned print runs and managed inventory. Handled US… Show more Planned, budgeted and managed subscription acquisition, renewal marketing programs and newsstand distribution for consumer magazine with 25,000 paid circulation. Wrote direct mail copy for gift, donor, acquisition and renewal mailings, book promotions and special events. Managed on-line subscriber forums on The WELL. Developed and wrote e-mail subscription solicitations to WELL subscribers. Conducted market research surveys. Set and planned print runs and managed inventory. Handled US Postal audits. Show less

Planned and managed $1.5 million/year business-to-business health publishing program, selling AIDS education publications and multi-media training and consulting programs. Planned and managed catalog, direct mail and outbound telemarketing sales programs and 10 paid and volunteer staff. Managed inventory, customer service and consulting program. Initiated and managed new product development in collaboration with national and local businesses, government agencies and trade unions. Managed… Show more Planned and managed $1.5 million/year business-to-business health publishing program, selling AIDS education publications and multi-media training and consulting programs. Planned and managed catalog, direct mail and outbound telemarketing sales programs and 10 paid and volunteer staff. Managed inventory, customer service and consulting program. Initiated and managed new product development in collaboration with national and local businesses, government agencies and trade unions. Managed internal marketing audits and market research projects conducted by outside consultants. Planned and marketed regional conference on AIDS in the workplace. Show less

Planned, managed and implemented catalog and direct mail marketing programs for for-profit publisher serving non-profit managers and fundraisers. Publications included The Corporate 500 Directory of Corporate Philanthropy and the Corporate Philanthropy Report.