Manage all aspects of account management, business development, operations and P&L within the UK & USA territories.• Proactively identify new business opportunities, build, maintain strong client relationships, and negotiate contracts. Including Tower of London, Windsor Castle & Kew Gardens within UK.• Successfully secure and manage key accounts, resulting in revenue growth and increased market share.• Implement best practices, develop sales strategies, and leverage CRM software to drive business success.• Direct report for Operations Manager and Business Development Manager within Territory• Introduced a software-based sales solution as a product to facilitate market expansion and revenue growth in distant locations (mainly USA).• Attended and hosted stand at trade fairs, including IAAPA (International Association of Amusement Parks and Attractions).

Spearhead performance management initiatives to optimize venue performance and drive revenue growth.• Established KPIs to increase output of photographers• Train and mentor account management teams, photographers, and destination managers to achieve and exceed performance targets.• Achieved increase in revenue within by implementing targeted sales initiatives.

Overseeing all retail operations across the ME region within several theme parks and visitor attractions, including LEGOLAND Dubai. Demonstrated success in driving revenue growth through strategic retail initiatives, optimizing labour ratios, and fostering partnerships for new business opportunities. Leads a team of three direct reports and manages a workforce of over 70 team members during peak periods.• Delivered annual Gross Revenues of c.9M AED.• Acquired and managed major accounts, including Global Village and Toro Verde, contributing to revenue growth• Implemented targeted retail initiatives, resulting in a 34% increase in transaction value.• Collaborated with recruitment company to develop a new staffing concept and sales incentives, reducing labour cost by 23% annually.• Led and motivated a diverse team, fostering a positive work environment and achieving high employee satisfaction levels.

Managed a strategic partnership between Picsolve and Merlin Entertainment Group's flagship Theme Park, Alton Towers. Overseeing Picsolve's largest fixed term staffing operation, further strengthening the partnership and collaboration. • Delivered Retail Contribution +38% in 2016• A COGs reduction of 18% in 2017• Responsible for a team of over 100 staff members, including 4 assistant managers, and a daily team of over fifty during peak periods.

Responsible for the performance of seven sites across the region including Cadbury World, Butlin’s and Ratanga Junction (South Africa). Ensuring commercial targets were met by working alongside clients to maximise revenues. Simultaneously ensuring relationships were productive and the accounts were managed well. Reporting into the Retail Director this role gave me the opportunity to work with the Senior Leadership Team and gain a broader commercial understanding across all areas of the business

Recruitment, training and development of a team of up to 30 people. Confident, consistent and strong leadership so the team can learn how to deliver excellent customer service and deliver individual sales targets. Assisted the manager with important administration duties including staffing plans and handling performance management. Responsible for team briefings and managing daily sales performance.

Responsible for training, product and service quality and cash handling procedures at Atlantis Dubai and Alton Towers Resort.