Tom Wilson Email & Phone Number

London, England, United Kingdom

Work with key advertisers across Retail/FMCG sectors with the purpose of engaging them through advocacy to strategic partnership.Provide sector- specific knowledge and expertise, to help advertisers better understand Sky's ecosystem and how it can play a part in wider media strategies.Showcase Sky Media's innovations and multiple platforms, and clearly articulate the benefits of these to clients.Formulate strategy for each relevant client to take them through to partnership.Identify and work with new-to-TV advertisers; to formulate and deliver compelling cases as to why these advertisers should work with Sky Media.Work with the wider Sky business to identify the assets that can facilitate strategic client partnerships.Collaborate with media agencies and other third parties where appropriate to facilitate and drive advertiser partnership engagement with Sky.

Osterley, Greater London, United Kingdom

Cross sell Sky's Advanced Advertising products to increase revenue and uptake of Sky’s data driven advertising propositions, including AdSmart, AdVance, Linear Optimisation and Web Attribution.Generate new revenue streams through business development, across media agencies and advertiser direct. Team target of £7.5 mil, of which personal target of £1.5 mil was achieved in every year. Develop new agency commercial models in line with Sky Media's data strategy.Manage existing agency and advertiser direct relationships to meet revenue goals and client satisfaction targets.Generate new data lead opportunities ways of working alongside media agencies and advertisers to integrate them across Sky's Media AV products.Provide technical pre-sales support for tools and data propositions to assist in embedding in agency/advertiser products or processes.Work closely alongside planning and partnerships, heads of investment, and client partnerships to educate and sell in data solutions.Work closely with legal, finance and data governance teams to ensure business sign off for any new propositions, in particular around GDPR regulations.

124 Horseferry Road

Maintain both short and long term forecasts and look to Maximize revenue and minimize liability through inventory control and strategic ad placements.Present All4 trends and programming, to internal and external clients, exploiting any technology or VoD viewing habits, to entice incremental money.Support Ad Sales and Sales Partners in providing packages and solutions that meet client demands in conjunction with maintaining Channel 4 digital revenue goals.Work closely with Marketing and Programming teams to create and manage original linear and online content opportunities in the marketplace.Undertake weekly and monthly reporting of inventory forecasts and platform performances across All4.Work closely with all teams to develop strategies to increase or decrease inventory availability based on market demand and trends, whilst managing inventory across the All4 platform.Handle forecasting and trend analysis as well as marketplace analysis to support the Ad sales and Sales partner teams.Work alongside operations teams to assist in campaign delivery and optimization.

124 Horseferry Road, London, Sw1P 2Tx

Providing commercial analysis of Channel 4 Sales portfolio's linear and digital content and projecting forward in terms of commercial forecasting. Interpreting viewing patterns with particular focus on volumes and profiles and using collated data to estimate and predict future viewing trends for both Channel Four Sales and competitors. Adhering to OFCOM regulations to ensure sales house maximize commercial impacts by operating within set parameters. Liaising with various internal departments in order to provide expertise and analysis for sales house requests. Conduct regular presentations internally and externally (Media Agencies) to notify and inform about portfolios programming, performance and strategy to entice new money.Forecast VoD views across all platforms, look at viewing patterns and habits to maximize the VoD advertising space and look at trents between VoD and TV viewing.Solely tasked and managed the forecasting, presenting and negotiating of commercial airtime, around the London 2012 Paralympics, Sochi 2014 Winter Paralympic's and Rio 2016 Paralympic Games.

Serviced clients by booking, monitoring and setting up ad campaigns ensuring all key elements to deal plans were met, including strike weights, position in break and campaign quality.Up sold and presented future programming to agencies. Also booked any late money that came through the clients.Liaised with external clients to enhance customers reletionships and other additional requests with dealt ad airtime. Costed out advertising campaigns, and forecast agency spends for future months to ensure airtime capacity was distributed evenly across the sales floor. Learnt to communicate effectively and work together within a large team to make our department more efficient and productive.

London

Handled various creative and digital design agencies accounts, whilst tasked with generating meetings with key investors to increase the clients business output.Constantly excelled sales targets in this increasingly competitive industry whilst gaining greater skills in client account handling and management.Developed key business to business relationships and generated new leads and accounts for the company.