Tomara Watkins

Tomara Watkins Email and Phone Number

e-Commerce Growth Marketing Strategist (consultant) @
Tomara Watkins's Location
Washington, District of Columbia, United States, United States
Tomara Watkins's Contact Details

Tomara Watkins personal email

n/a

Tomara Watkins phone numbers

About Tomara Watkins

Bits & Pieces Digital creates, executes and monitors the performance of online acquisition and retention strategies for digitally native (eCommerce) brands. Specialties: collaborate with marketing team to create and implement digital marketing strategy for products and/or servicesPlatforms: Facebook Marketing, Search Engine Optimization (SEO), Email Marketing, Google Adwords (paid search, shopping, display, and Youtube advertising), Tik Tok, and Snapchat Please contact me for a digital marketing audit: tomara.watkins@gmail.com ***Interested in remote contract/consultant work only :-)

Tomara Watkins's Current Company Details
Bits & Pieces Digital

Bits & Pieces Digital

e-Commerce Growth Marketing Strategist (consultant)
Tomara Watkins Work Experience Details
  • Bits & Pieces Digital
    E-Commerce Growth Marketing Consultant
    Bits & Pieces Digital Apr 2017 - Present
    Washington D.C. Metro Area
    I create and execute the entire online acquisition and retention strategy for digitally native (eCommerce) brands. The team at Bits & Pieces Digital provide the following services: ✔️ Email Marketing Strategy, Copy writing, performance reporting✔️ Facebook Funnel Advertising Strategy, Creative, Ad Copy, Ads Management, and Performance Reporting ✔️SEO Strategy and Execution ✔️ Google Adwords (paid search, shopping, display ads, and Youtube advertising) ✔️Snap Chat Advertising Funnel Strategy and Execution
  • Loza Tam Llc
    Founder
    Loza Tam Llc Apr 2016 - Present
    Alexandria, Va
    Loza Tam is the go-to hair accessory that women reach for when they need to show up for life looking & feeling confident without hair (or hair loss) getting in the way. No matter what life throws your way, we believe you deserve to feel stylish, confident, and comfortable. We’re here to help with that.
  • Groupe Smart&Co
    Senior E-Commerce Marketing Manager
    Groupe Smart&Co Apr 2013 - Jan 2014
    Greater New York City Area
  • Kajeet
    Ecommerce Marketing Manager
    Kajeet Nov 2011 - Dec 2012
    Bethesda, Maryland
    • Assist in development and maintain holistic marketing strategy• Manage relationships with vendors, distributors, and sales affiliate channels• Manage Search Engine Marketing campaigns (Google Adwords, MSN, Yahoo/Bing) to ensure campaigns are meeting weekly and monthly performance expectations• Research additional distribution channels to increase sales and promote awareness of brand• Create, plan, and execute social media and email marketing calendar• Act as liaison between sales, engineering, creative services and project managers to promote and execute marketing initiatives• Monitor web traffic to track effectiveness of social media, email, SEM, SEO, and other marketing channels• Plan monthly sales according to inventory levels and device interests• Work with creative services team to develop and distribute engaging artwork consistent with brand guidelines for digital marketing campaign• Negotiate contracts with vendors • Draft and electronically distribute press releases on newsworthy activities• Lead weekly sales calls to update upper management on weekly sales performance of all channels• Update website with sales and new devices using Content Management System (CMS)• Develop A/B and multivariate testing of web content, landing pages, and user navigation
  • Mountaintop Marketing Group, Llc
    Social Media Consultant
    Mountaintop Marketing Group, Llc Aug 2011 - Nov 2011
    Silver Spring
  • Monarch Magazine
    Digital Marketing & Promotions Manager
    Monarch Magazine Nov 2007 - Nov 2011
    • Research events and opportunities relevant to publication’s audience• Monitor web traffic to track effectiveness of social media efforts’ effect on subscription rates• Plan and execute social media activities and messaging (Twitter, Facebook, Linked-in, Youtube, etc.)• Create, plan, and execute social media calendar• Report monthly digital key performance indicators to senior personnel • Provide social media strategy recommendations• Manage relationships with vendors and partner organizations• Plan, develop and execute electronic mail (e-mail) marketing initiatives• Develop and execute digital promotional & sales initiatives• Assess and research partnership opportunities • Schedule and attend calls with prospective partners to promote partnership with publication• Monitor and manage publication’s online reputation and identity• Construct proposals and negotiate contracts for partnership• Develop A/B and multivariate testing of web content and user navigation• Draft and release all outgoing promotional digital communications
  • Datalab Usa
    Digital Marketing Manager
    Datalab Usa May 2010 - Jun 2011
    Washington D.C. Metro Area
    • Manage development of website, by working with web developer and graphic designer• Manage and maintain open source web content by using knowledge of HTML to update content • Provide daily website analysis based on Internet Protocol (IP) logs and proactively market to visitors of interest based on predefined qualifiers• Report monthly digital key performance indicators to senior personnel • Provide strategy, execution and management for online marketing programs, such as search engine marketing (SEM/PPC), social media, and email marketing campaigns to increase web site traffic and conversions• Research website driving keywords and provide analysis and recommendations• Provide revenue analysis to ensure accountability of each digital marketing channel• Assist with recruitment efforts via digital outlets• Represent and market company services at industry conference• Author press releases and circulate via digital outlets• Respond to new business inquiries and construct proposals for potential client RFPs• Develop content (copy & artwork) for landing pages, website and email marketing campaigns

Tomara Watkins Skills

Social Media Online Marketing Web 2.0 Email Marketing Digital Marketing Web Analytics Google Adwords Marketing Strategy Social Media Marketing Google Analytics Digital Strategy Crm Corporate Branding Direct Marketing Google Webmaster Tools Marketing Communications Html Salesforce.com Google Website Optimizer German Omniture Multivariate Testing Radian6 Ms Excel Pivot Tables Customer Retention Customer Acquisition Strategies Email Marketing Software Icontact Mailchimp A/b Testing

Tomara Watkins Education Details

  • Howard University
    Howard University
    Chemistry

Frequently Asked Questions about Tomara Watkins

What company does Tomara Watkins work for?

Tomara Watkins works for Bits & Pieces Digital

What is Tomara Watkins's role at the current company?

Tomara Watkins's current role is e-Commerce Growth Marketing Strategist (consultant).

What is Tomara Watkins's email address?

Tomara Watkins's email address is to****@****dco.com

What is Tomara Watkins's direct phone number?

Tomara Watkins's direct phone number is +130197*****

What schools did Tomara Watkins attend?

Tomara Watkins attended Howard University.

What are some of Tomara Watkins's interests?

Tomara Watkins has interest in Marketing, Advertising, Social Media.

What skills is Tomara Watkins known for?

Tomara Watkins has skills like Social Media, Online Marketing, Web 2.0, Email Marketing, Digital Marketing, Web Analytics, Google Adwords, Marketing Strategy, Social Media Marketing, Google Analytics, Digital Strategy, Crm.

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