Tomara Watkins Email & Phone Number

Washington D.C. Metro Area

I create and execute the entire online acquisition and retention strategy for digitally native (eCommerce) brands. The team at Bits & Pieces Digital provide the following services: ✔️ Email Marketing Strategy, Copy writing, performance reporting✔️ Facebook Funnel Advertising Strategy, Creative, Ad Copy, Ads Management, and Performance Reporting ✔️SEO Strategy and Execution ✔️ Google Adwords (paid search, shopping, display ads, and Youtube advertising) ✔️Snap Chat Advertising Funnel Strategy and Execution

Alexandria, Va

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Greater New York City Area

Bethesda, Maryland

• Assist in development and maintain holistic marketing strategy• Manage relationships with vendors, distributors, and sales affiliate channels• Manage Search Engine Marketing campaigns (Google Adwords, MSN, Yahoo/Bing) to ensure campaigns are meeting weekly and monthly performance expectations• Research additional distribution channels to increase sales and promote awareness of brand• Create, plan, and execute social media and email marketing calendar• Act as liaison between sales, engineering, creative services and project managers to promote and execute marketing initiatives• Monitor web traffic to track effectiveness of social media, email, SEM, SEO, and other marketing channels• Plan monthly sales according to inventory levels and device interests• Work with creative services team to develop and distribute engaging artwork consistent with brand guidelines for digital marketing campaign• Negotiate contracts with vendors • Draft and electronically distribute press releases on newsworthy activities• Lead weekly sales calls to update upper management on weekly sales performance of all channels• Update website with sales and new devices using Content Management System (CMS)• Develop A/B and multivariate testing of web content, landing pages, and user navigation

Silver Spring

• Research events and opportunities relevant to publication’s audience• Monitor web traffic to track effectiveness of social media efforts’ effect on subscription rates• Plan and execute social media activities and messaging (Twitter, Facebook, Linked-in, Youtube, etc.)• Create, plan, and execute social media calendar• Report monthly digital key performance indicators to senior personnel • Provide social media strategy recommendations• Manage relationships with vendors and partner organizations• Plan, develop and execute electronic mail (e-mail) marketing initiatives• Develop and execute digital promotional & sales initiatives• Assess and research partnership opportunities • Schedule and attend calls with prospective partners to promote partnership with publication• Monitor and manage publication’s online reputation and identity• Construct proposals and negotiate contracts for partnership• Develop A/B and multivariate testing of web content and user navigation• Draft and release all outgoing promotional digital communications

Washington D.C. Metro Area

• Manage development of website, by working with web developer and graphic designer• Manage and maintain open source web content by using knowledge of HTML to update content • Provide daily website analysis based on Internet Protocol (IP) logs and proactively market to visitors of interest based on predefined qualifiers• Report monthly digital key performance indicators to senior personnel • Provide strategy, execution and management for online marketing programs, such as search engine marketing (SEM/PPC), social media, and email marketing campaigns to increase web site traffic and conversions• Research website driving keywords and provide analysis and recommendations• Provide revenue analysis to ensure accountability of each digital marketing channel• Assist with recruitment efforts via digital outlets• Represent and market company services at industry conference• Author press releases and circulate via digital outlets• Respond to new business inquiries and construct proposals for potential client RFPs• Develop content (copy & artwork) for landing pages, website and email marketing campaigns