Responsible for managing external communication strategy; proactive cooperation with media, preparing press releases and building strong relationship with media partners and journalists; evaluating PR outputs and regular analyses of BAT's media image.

Responsible for developing and managing effective communications strategy that raises visibility to increase the company’s brand equity and enhance the Zentiva’s profile as the new independent company across Europe. Proactively leading the project of implementing the new corporate identity, leveraging all appropriate channels to maximize impact (media, digital). Main contact person for guidance and liaison with media both proactively and reactively. Providing communications support that… Show more Responsible for developing and managing effective communications strategy that raises visibility to increase the company’s brand equity and enhance the Zentiva’s profile as the new independent company across Europe. Proactively leading the project of implementing the new corporate identity, leveraging all appropriate channels to maximize impact (media, digital). Main contact person for guidance and liaison with media both proactively and reactively. Providing communications support that protects and enhances the company’s reputation. Managing the crisis communications process and execution. Building relationships with both governmental officials and industrial associations in the Czech Republic. Responsible for organizing internal communication activities and events, establishing effective relationships within business units across all Zentiva's affiliates in Europe. Show less

Responsible for the overall corporate communication, PR and marketing activities in the Czech Republic as well as other CEE countries (SK, HU, PL, RO, UKR). Leading the marketing team of in-house art specialists. Managing CTP brand marketing communication in media and other communications channels and at the same time supporting sales team with external communication activities including advertising and digital campaigns, events and conferences.

Developed and managed communications strategies, marketing campaigns and budgets for RBS in Central European region covering the Czech Republic, Slovakia and Poland.Served as the spokesperson for routine and emergency situations. Worked with domestic and international media to foster the best possible public image for RBS in Central Europe.Managed the project of ABN AMRO branch opening in Bratislava, Slovakia.Launched the project of the new corporate identity for RBS in Central… Show more Developed and managed communications strategies, marketing campaigns and budgets for RBS in Central European region covering the Czech Republic, Slovakia and Poland.Served as the spokesperson for routine and emergency situations. Worked with domestic and international media to foster the best possible public image for RBS in Central Europe.Managed the project of ABN AMRO branch opening in Bratislava, Slovakia.Launched the project of the new corporate identity for RBS in Central Europe following the acquisition of ABN AMRODevised optimal marketing and sponsorship activities to reach targeted audiences. Organized RBS Golf Tour for key clients. Produced communication materials and brochures.Organized client events and road shows - close relationship with the largest Czech and international companies.Managed internal activities at country level, including organizing employees events.Developed and implemented CSR strategy.Participated in the events organized by main industry bodies and forums – incl. American, British, Dutch and Nordic Chamber of Commerce. Show less

Managed Philip Morris CR external and internal communications activities.Organized sponsorship activities, including Karlovy Vary International Film Festival.SpokesmanManaged media relations; organized special events for key Czech journalists and speaking opportunities for management team membersAnnual reports - drafting the text and graphic design, managing the production and approval process Launched the new Philip Morris CR Internet siteTrade Marketing - coordination of… Show more Managed Philip Morris CR external and internal communications activities.Organized sponsorship activities, including Karlovy Vary International Film Festival.SpokesmanManaged media relations; organized special events for key Czech journalists and speaking opportunities for management team membersAnnual reports - drafting the text and graphic design, managing the production and approval process Launched the new Philip Morris CR Internet siteTrade Marketing - coordination of trade marketing activities, publishing B2B magazine Tandem for business partners Show less

Member of the Metro daily launch team in the Czech Republic The international news and economics pages editor

International business department, newswire service, providing news from AFP, AP and Reuters agencies