Tomáš Végh Email & Phone Number

Web Editor Digital Marketing carries out the responsibilities shown below and supports the Global Digital team, the M&S Webstudio & Digital team and the M&S process in all tasks as directed or requested by the responsible Deputy Team Lead, Team Lead, Team Manager, Sr Expert, Process Manager and/ or business partner. He/she is responsible for web editing and maintenance services to all requested sites. Additionally, basic & advanced ad-hoc and administrative tasks/projects may be required… Show more Web Editor Digital Marketing carries out the responsibilities shown below and supports the Global Digital team, the M&S Webstudio & Digital team and the M&S process in all tasks as directed or requested by the responsible Deputy Team Lead, Team Lead, Team Manager, Sr Expert, Process Manager and/ or business partner. He/she is responsible for web editing and maintenance services to all requested sites. Additionally, basic & advanced ad-hoc and administrative tasks/projects may be required. He/she also coordinates in his/her role with external partners and other digital team members. Show less

Web Professionals design, build, globalize, manage, and optimize web experiences that engage audiences and generate revenue and advocacy for IBM and IBM solutions in a measurable way. Web Professionals leverage a data-driven approach to the business performance and visitor experience across the IBM web. They work closely with Content and Design Professionals to create a functional, reliable, and delightful web experience for IBM. They consult with the wider Performance team on how to use the… Show more Web Professionals design, build, globalize, manage, and optimize web experiences that engage audiences and generate revenue and advocacy for IBM and IBM solutions in a measurable way. Web Professionals leverage a data-driven approach to the business performance and visitor experience across the IBM web. They work closely with Content and Design Professionals to create a functional, reliable, and delightful web experience for IBM. They consult with the wider Performance team on how to use the web to drive significant business growth and how to integrate web organic tactics across the entire marketing mix, e.g., campaigns, events, etc. Web Professionals define web business performance and quality measurements, monitor web performance against those measures and work with teams to determine the content, design, and interactions to retire, scale or optimize. Responsibilities include: 1) understanding the goals of web visitors and of the business and delivering a web experience that best addresses the intersection of both; 2) defining the KPIs needed to make sure visitor and business goals are met; 3) leading the design and development of the web experience and curating the appropriate content, assets, and offers to drive engagement and conversion; 4) attainment of web quality and business performance targets, including revenue targets; 5) testing web page content, design, and interactions to improve the visitor experience and business performance; 6) overseeing and managing web performance and delivery; 7) championing and scaling the adoption of best practices in delivering great web experiences Show less