Tomáš Gregořica Email & Phone Number

Prague, Czechia

Hlavní Město Praha, Česko

Yes, I DID work here. And I 'm not going to hide it! This was my mission and my achievements with the company:› Complex transformation of marketing, sales activities, product strategy› Re-launch of the brand in the CZ market› Marketing + business change management inc. hiring of new team members (sales, finance, web, photography, social media, PR)›.

Prague, Czechia

Praha Music Center Ltd. functions in the Czech Republic and Slovakia as a leading distributor of musical instruments and professional audio equipment.My role as a full-time interim Marketing Director was:1) to completely re-organize the marketing team (i.e. new purpose, processes, re-staffing)2) to re-strategize and later re-launch several so called IB.

Hlavní Město Praha, Česko

Music City (sub-brand of Praha Music Center above) is a lovebrand for all musicians and music-lovers alike. If's one of the biggest retailers of music equipment and instruments in Czech republic in both on-line (www.music-city.cz) and offline (own retail stores in Prague, Brno and Uherské Hradiště).

District Mlada Boleslav, Czech Republic

• Responsible for social part (CSR) of sustainability strategy at ŠKODA AUTO – mainly in the Czech market, but with international outreach
• Development of CSR priorities inc. traffic safety and care for disadvantaged children

Prague, The Capital, Czech Republic

• Responsible for integrated marketing communication campaigns in the Czech market
• Successful planning and execution of ALL MAJOR NEW MODEL LAUNCHES between 2013 and 2018 (so called "ŠKODA Model Offensive") inc. KPIs tracking and evaluation
• Planning and execution of state of the art / highly innovative brand campaigns
• Highly successful planning and execution of ŠKODA Plus (used cars) brand re-launch
• Leading a team of 6 people (senior/junior marketing specialists)
• Coordination of agencies (creative, production, media, digital, SOME, event)

Mladá Boleslav, Czech Republic

Global digital marketing projects planning and execution

Prague, The Capital, Czech Republic

Lecturer for Brand Marketing (part time)

Prague

Change communications, Marketing team restructure, (new) Brand strategy and architecture, Advertising agencies selection and coordination, Budget optimisation, Managing of the corporate marketing team (9 people - PR, CSR, Internal Comms., On-line and social media, creative graphics team) + coordination of 3 separate business units teams.

Prague

Brand strategy and communications inc. ATL and BTL communication, PR, internal communications, social media and digital advertising. All for both B2C and B2B segments. Leading a team of 5 people. Overseeing Slovak market.Mediatel is part of European Directories which is a leading european local search and lead generation company operating in 9 countries.

While providing importer´s support to so called "key asian markets": China, India, (Nepal), I was also responsible for the local (Czech) campaign planning and execution (inc. media planning and buying - primarily for tactical campaigns).

Planning and development of international marketing communications, especially classical advertising and catalogues, for Škoda Roomster carline and its derivates (Škoda Roomster Scout, Škoda Praktik); media planning and buying - CZ (domestic) market.

Project leader for key marketing projects (change of the company´s corporate identity, re-branding of its B2C brands, launching a new corporate website). Managing agency tenders (advertising agency, research agency).

Participated in many marketing and/or communication projects with a broad array of tasks and responsibilities, mainly: agency new business, support for ATL and BTL projects, special events planning and management, art buying, agency’s own PR. Clients inc. Vítkovice, Vítkovice Steel, Lanex, Krásno, Alinvest, Pars nova.

Master, Marketing And Social Communications

Obtained an Award for Excellent Study Results Awarded for Exceptional English Written Graduation Thesis named BMW Web Film Project ("The.

Marketing Excellence - Course

The best marketing course in this country, led (at that time) by Lubomír Exner, MBA

Career Enhancement Certificate Program

Diploma In Communication And Marketing Strategy, Communication And Marketing Strategy