Yes, I DID work here. And I 'm not going to hide it! This was my mission and my achievements with the company:› Complex transformation of marketing, sales activities, product strategy› Re-launch of the brand in the CZ market› Marketing + business change management inc. hiring of new team members (sales, finance, web, photography, social media, PR)› Stabilization of sales/financial situation with new product launches, new ideas, new campaigns, new people and new business (both B2C and B2B inc. Škoda Auto, 2N, Edenred, Samsung and others)› Successful market launch of key strategic product line: men’s custom-made leather shoes (basically from a couple of thousands to hundreds of thousands of revenue)› Hundreds of thousands of positive PR AVE in 2023 and H1 2024› Several successful product and/or campaigns inc. "Pravda vítězí", "SVOBODA!" and "Mistři 2024" limited editions, Tlustý Black Edition design line, Tlustý Outlet category, Leather X-mass zero-waste decorations› This all (+ million other small things) resulted in +37% revenue growth in 2023 (year-on-year) in a year of overall e-commerce and retail market decline. Basically my (and my team's) main achievement was to help the company make a comeback after 2 very bad years (2021 & 2022) by changing the course of declining both sales and brand relevancy and stabilizing the situation enough to avoid bankruptcy in 2023. Later on in Spring 2024, I obtained my second Marketer Of The Year 2023 Award describing the success case of this project. I had NOTHING TO DO with the Summer 2024 disastrous PR campaign of the company, as I explained in my LinkedIn posts.

Praha Music Center Ltd. functions in the Czech Republic and Slovakia as a leading distributor of musical instruments and professional audio equipment.My role as a full-time interim Marketing Director was:1) to completely re-organize the marketing team (i.e. new purpose, processes, re-staffing)2) to re-strategize and later re-launch several so called IB (in-house) brands – internationally – while3) further developing the Music-city brand as a core brand of the company in CZ and SK marketsI was working directly under the company’s CEO and owner (one person) Mr. Střelka Jr. and Sales Director. Letter of recommendations available upon request.

Music City (sub-brand of Praha Music Center above) is a lovebrand for all musicians and music-lovers alike. If's one of the biggest retailers of music equipment and instruments in Czech republic in both on-line (www.music-city.cz) and offline (own retail stores in Prague, Brno and Uherské Hradiště).

• Responsible for social part (CSR) of sustainability strategy at ŠKODA AUTO – mainly in the Czech market, but with international outreach• Development of CSR priorities inc. traffic safety and care for disadvantaged children

Responsible for integrated marketing communication campaigns in the Czech market• Successful planning and execution of ALL MAJOR NEW MODEL LAUNCHES between 2013 and 2018 (so called "ŠKODA Model Offensive") inc. KPIs tracking and evaluation• Planning and execution of state of the art / highly innovative brand campaigns • Highly successful planning and execution of ŠKODA Plus (used cars) brand re-launch• Leading a team of 6 people (senior/junior marketing specialists)• Coordination of agencies (creative, production, media, digital, SOME, event)• Stand-in for Head of Marketing dept.• Winner of Marketer Of The Year award (in 2014) for ŠKODA´s digital marketing strategy• Multiple other wins in prestigious local marketing contests throughout 2016 – 2018

Global digital marketing projects planning and execution

Lecturer for Brand Marketing (part time)

Change communications, Marketing team restructure, (new) Brand strategy and architecture, Advertising agencies selection and coordination, Budget optimisation, Managing of the corporate marketing team (9 people - PR, CSR, Internal Comms., On-line and social media, creative graphics team) + coordination of 3 separate business units teams.

Brand strategy and communications inc. ATL and BTL communication, PR, internal communications, social media and digital advertising. All for both B2C and B2B segments. Leading a team of 5 people. Overseeing Slovak market.Mediatel is part of European Directories which is a leading european local search and lead generation company operating in 9 countries.

While providing importer´s support to so called "key asian markets": China, India, (Nepal), I was also responsible for the local (Czech) campaign planning and execution (inc. media planning and buying - primarily for tactical campaigns).

Planning and development of international marketing communications, especially classical advertising and catalogues, for Škoda Roomster carline and its derivates (Škoda Roomster Scout, Škoda Praktik); media planning and buying - CZ (domestic) market.

Project leader for key marketing projects (change of the company´s corporate identity, re-branding of its B2C brands, launching a new corporate website). Managing agency tenders (advertising agency, research agency).

Participated in many marketing and/or communication projects with a broad array of tasks and responsibilities, mainly: agency new business, support for ATL and BTL projects, special events planning and management, art buying, agency’s own PR. Clients inc. Vítkovice, Vítkovice Steel, Lanex, Krásno, Alinvest, Pars nova.