Acting as a Country manager for Czech Republic, Slovakia and Hungary within the Eastern Europe Region.Developing strong industry network and establishing strong relationship and engagement that deliver the business plans and performance promise (annual and 5 year plan).Ensuring delivering Profit and NSV targets while managing risk and opportunities throughout the year.Developing market/brand strategies and innovation plans agains both core and innovations brands ensuring the continuos growth of the region with focus to develop META luxury strategy & E-commerce opportunities.Challenging and developing brand plans ensuring brand strategies and growth models are aligned between distributors and global brand teams.Negotiating and agreeing budgets & objectives with distibutors’ executive boards. Understand and deliver the pricing strategy for each brand.Report to: Regional Managing Director Eastern Europe

Juul Labs's one of the most valuable American start up company. Full company establishment in the Czech Republic and strong distribution partnership in Slovakia. Successful launch of the brand in October 2019.Responsible for setting profitable value chain, pricing, distribution, terms & conditions with key retail & wholesale customers, and creating a trade marketing plan. P&L responsibility. Selecting and hiring the best people and building a strong commercial team under my leadership.Report to: Regional General Manager

Development of multi-year business plans, trade sales & profit plans by channel. Driving turnover and growth across all brands.Execution of sales plan in all channels delivering the top line growth figures and ensuring the merchandising standards in every store.Strong leadership, people management & development for future (International) alignmentsManaging 6 direct reports - Trade Marketing Manager, 2 Heads of Key Account Department., 2 National Field Force Managers and Commercial Analyst Manager.Total Sales Org. Headcount: 62Report to: General Manager CZ&SK

Modern Trade, Wholesale and On the Go channel